What Does Success Look Like???

Let’s face it – the unknown is daunting.  Even extensive planning can’t always prepare you for challenges you may face in your entrepreneurial endeavors – whether you’re a startup CEO, a handbag designer or an aspiring indie author. Sometimes you just need to trust in yourself and be confident in your abilities. Obstacles may seem insurmountable at first glance but if you are dedicated to your efforts and you do the proper research, you WILL work through them.

You can’t crush true entrepreneurial spirit. If you have it, it’s only a matter of time before you find your niche. Each “failed” attempt has to be viewed as a lesson learned. The real failure comes about when you don’t take anything away from the experience, when you don’t apply any of your newfound knowledge to your next endeavor.

My advice is simple. Embrace the unfamiliar and power through. You’ll never know the full extent of your capabilities if you don’t navigate outside your comfort zone. We can’t always be the best at everything but we should always strive to be. Don’t let fear of failure hold you back. Sure, you may accumulate a mound of debt in the process (something your husband won’t ever let you forget) but you will have taken control of your future.

Clear strategy concept as a straight road going over confused paths for achieving success in the future as a symbol of business vision and planning to solve the maze.

Be passionate! If you aren’t, find a new goal. You’re not cut out to be an entrepreneur. It takes too much time and effort to launch a new business and if you don’t love what you’re doing, you’ll never get it off the ground. If you’re not willing to work harder than you’ve ever worked before, preserve your sanity and come up with a new game plan.

Take a risk. You’ll never have all the answers or the insight you need to feel comfortable in EVERY situation.  But that’s okay, because you have faith, drive and ideas to propel you toward your goal.  Sometimes, that’s all you need to achieve success.

Believe in yourself and what you can do. SEE yourself creating, developing, designing, writing, and selling. The powers of the subconscious mind are astounding. Envisioning success is just more positive reinforcement you can apply to your effort. Never let negative thoughts permeate your mind – they will only hamper your efforts. See yourself hitting #1 on the New York Times bestseller list, see a Hollywood A-lister clutching one of your evening bags as she graces the red carpet at the Oscars, see your gadget in the hand of Mark Zuckerberg as he sings its praises to the press. See it, believe it, and make it a reality.

Don’t be afraid to fail.  That only really happens when you give up on your dreams. Outcomes that don’t match your expectations aren’t an indication of defeat. Think of them as lessons learned, pearls of wisdom to draw upon at a later time, things that need to be tweaked as you progress toward meeting your goals.

Try new things. Be creative. Think outside the box. Do something nobody has thought of before. Find the whitespace and clutter it up with your ideas. Don’t try to create demand; figure out what people need and give it to them. Why waste precious resources building something that nobody wants?

Life is all about taking chances. If you play it safe ALL the time, you’ll never uncover your true potential and untapped talents.

LEAP. Nothing worth having ever comes easily. Even if you crash-land, you can still say you tried.

And finally, never give up… on your dreams or on yourself.

Business woman celebrates successful deal at office. Business People

How Do You Know You’re Ready For Launch?

We all want a big-splash launch – no matter what the offering. Who wouldn’t want mountains of accolades and recognition for a job well done?

In the period leading up to your big day, the best advice I can give consists of one very important word – plan.

Planning is critical to a successful launch, so make a list of everything you can possibly do to make your event as grand as possible. Here are a few suggestions to consider:

  • Create a Task Timeline – Identify each component of your launch prep along with an expected timeframe for completion and a point of contact.
  • Prioritize Each Task – For each group of tasks you’ve outlined, ask yourself which ones will have the greatest impact on your launch. Focus on the ones that will deliver the biggest bang for your buck first.
  • Ask For Help – Reach out to all your contacts – family, friends, colleagues – anyone who can help you spread the word. Send them Facebook posts, tweets, images to share via Instagram, fliers to hand out in their towns – anything that will highlight awareness.
  •  Leverage Your Existing Fan Base – Come up with creative ways to engage your existing fans. Word of mouth is the most effective way to generate interest because of the credibility factor so ask your fans to get involved with your launch.
  • Cross-Promote – Identify potential partners who have launches around the same time as yours and augment your target audience by gaining access to theirs.
  • Maintain Your Plan – Update all notes and statuses so at any given point, you can see exactly what your progress has been in preparing for the launch.
  • Follow-Up As Needed – People generally don’t have a sense of urgency about someone else’s endeavors so a gentle nudge is sometimes warranted.
  • Get Out the Corkscrew – When you’ve fully executed your plan and feel confident you’ve done all you can do, the rest is up to the stars. So sit back, relax and have a glass of wine because you deserve it.

Red and white wine pouring on wood background

I Left My Beloved Laptop In A Fitting Room Yesterday…Senility Is Setting In Sooner Than Anticipated

Wine

I would say that I get one solid hour of stress-free, uninterrupted writing time per week.  That doesn’t mean I only write during that one hour; it only means that I don’t have seven other things cooking simultaneously.  I can’t tell you how much I love this time.  My daughter throws back handsprings.  I type.  Hard and fast.  Generates a lot of curious stares.  Sometimes a few comments.

Yesterday was no exception.  I churned out pages and pages of backstory.  Smiling, sighing, giggling, clapping.  It was a super-productive tumbling class.  But instead of celebrating the completion of a very challenging storyline once I got home, I nearly had a coronary.

My laptop was gone.  Not in the car, not in the house.  Not ANYWHERE.

My heart literally stopped for a few seconds…until I called Justice and found out I left it in the fitting room.  As an aside, I never leave my laptop on the car because I’m afraid someone will break in and steal it.  Ironic, huh?

I haven’t fully recovered…the palpitations have slowed but I’m still reeling.  Even three glasses of wine did nothing to settle my nerves.  I should have opted for the vodka.

Getting To Know My Next Hero…It’s All About The Character Sketch

Image

Liam Hemsworth

When I decided to write Unlikely Venture, I just WROTE.  I made some notes here and there but for the most part, I found out what was going to happen as I typed.  I didn’t have the whole story mapped out, didn’t use an outline.  But that style kind of suits me.  I’m impulsive so I don’t like wasting time on the planning.  I like to jump in feet first, headed straight toward the action.

I’ve learned a lot over the past year, though.  And I’ve determined that maybe a bit of planning can go a long way.  So, while I am taking a very short hiatus from my last set of edits, I delved into book 2.  I’ve been making notes everywhere, including on my iPhone as I drive (not advisable).  Sometimes to avoid potential fender benders, I call myself and just talk through my notes so I have a voicemail as reference.  Maybe it’s time to download a voice recorder app.

Anyway, I’ve been working on character sketches for my new book.  I didn’t create these up front with book 1; it wasn’t until my editor requested them that I actually sat down to learn about my characters.  I love the robust backstories that resulted from that exercise and a lot of the detail made it into the story.  Anyway, I now recognize the importance of planning.  I could continue my helper skelter writing and eventually, I’d spin out a new tale. But it would lack depth and breadth because I wouldn’t be intimately familiar with my cast of characters.  And that’s a necessity!  You need to be connected to these people to craft a compelling story about them.

So I’ve been working on Chris, my next hero.  But before I can write about him, I need to picture him in my head.  So I’ve been Googling and finally landed on this image.  It’s exactly how I see Chris in my head.  And you know what?  The backstory is just pouring out of me now.  I just needed to make that physical association before I could really understand what he’s all about beneath the surface.

This pic of Liam totally hits the nail on the head.  He is Chris.  =)

What’s In It For Me?

Let’s face it, contemporary romance novels are ubiquitous.  So how can you differentiate yours from the rest?  This is a big part of the value prop for an author but you don’t always get an opportunity to deliver a full Power Point presentation complete with charts and Smart Art explaining why your novel commands attention.  All the elements of value prop are essential in crafting your message but here’s the deal…you need an elevator speech to convince people on the spot that you’re book is worthy of their time and money.

I’m always challenged by the 30-second spiel.  By nature, I’m very long-winded so trying to whittle down my delivery into one or two sentences throws me into a major tailspin.  Luckily, I’ve learned to tailor my writing style with the help of a very patient editor.  But summing up my fabulous manuscript into so few words?  Impossible!

The problem is, if you can’t be proactive and distinguish yourself quickly, people will automatically assume you’ve written the next Fifty Shades.  At least, that’s the assumption I’m faced with most often.

Here’s how the dialogue usually goes:

“Kristen, you wrote a book, how fantastic!  What’s it about?”

“It’s a contemporary romance novel.”

(The knowing smile and head nod)  “Oh, so it’s another Fifty Shades?”

“Haha, no.  Actually mine is much hotter.  In fact, it’s so intense that steam will rise from the screen of your e-reader and peel the paint off your walls.”

Well, there’s a very convincing value prop!  But I’ve found that it’s not exactly proper as a description for my eighty year-old aunt or my son’s preschool teacher.  So I made some changes.  I’m still working on variations but this is the latest:

“It’s an emotional tale about an unlikely romance that develops between two people and is ultimately threatened by the heroine’s risqué past.”

I typically leave out any sexual references unless specifically asked.  Not everyone would appreciate that granular a description.

The key is to generate enough interest with your elevator pitch so that it drives the potential reader directly to the Kindle e-bookstore to buy your novel.  Not an easy feat, but that’s why the value prop is so important.  Once you’ve identified all the fabulous elements of your book, you can shrink them into a meaningful sound byte, kind of like creating a tiny URL.