Why Authors Should Adopt The Mindset of An Entrepreneur

I’d recently guest posted on The Authorteers and wanted to share with you all here as well. =)

I don’t accept criticism well. Oh sure, I say I can handle less-than-stellar feedback. But then when it comes, I sit with my eyes open wide, nodding my head as the critiques pelt me like icy cold drops during a monsoon-like rainstorm, a tight smile stretching my lips so they won’t quiver… yep, I crumble like a house of sand. Worst poker player ever. You always know what I’m thinking… always.

I think this is attributable to a few different factors. First and foremost, I’m an approval seeker. I crave accolades, and positive reinforcement totally charges me. Second, I have an insane amount of passion for my endeavors, whether it be handbag design, writing, blogging, or my career in general. I work hard and when I really believe wholeheartedly in the quality of my efforts, I want them to be recognized. It’s not enough for me to be satisfied with the end result. And when people I care about are less than starry-eyed over something I’ve done, well, it’s a tough pill for me to swallow.

Such was the case this weekend. My husband and greatest supporter, read a book I’d recently finished. He is not a romance reader, but he loved my other books to the extent he could, as someone who much prefers reading Michael Creighton. I felt certain he’d love this one too and truth be told, I was excited for him to read it because I think it’s my best one yet.

But there were no kudos for this story. Instead, I got a boatload of Post-Its and an overall assessment of “it’s… okay.”

Young crying woman in depression drink drinking alcohol

Heartbreaking is the only word I can use.

So by now you’re probably wondering – why is she telling me all this?

Trust me, there is a point.

I took a chance with my manuscript. Publishing a story with a predictable plot isn’t going to send people flying to Amazon and elicit gasps as the scenes unfold on their e-readers. I chose to push the envelope and navigate outside the norm. Maybe it will be to my detriment but I wanted to give my readers something a little different. I took a risk that may turn people off or make them die-hard fans because I believe in myself and my work.

Criticism is tough to swallow but it’s not always a bad thing if it drives you harder and helps you perfect your end product. Don’t give in to self-doubt. Stay true to yourself. Embrace any feedback that will help you achieve your goals.

My advice? Think like an entrepreneur! Establishing an author platform is similar to launching a new business, so why not adopt the mentality that will help you sharpen your focus and build your brand?

Start Up Business Launch Success Office Desk Concept

Passion Is A MUST! – Trying to gain traction with any new endeavor can be extremely disheartening at times so the more you believe in your offering and your ability to sell it to the masses, the more effective your end product (and outlook) will become.

Listen To The Naysayers! – Don’t delude yourself into thinking your offering is the end-all, be-all.  You need a thick skin if you’re going to succeed as an entrepreneur. People will slam your ideas. Get used to it. Graciously accept criticism and feedback then figure out how to respond to objections. Figure out what your key differentiating points are and highlight those to everyone and anyone.

Never Be Complacent! – You’ll have to work harder than you’ve ever worked before to create momentum and then work even harder to KEEP it. I heard a really cool quote this weekend that totally applies. I was at a writing conference and a number of bestselling authors were presenting on sales strategies. They all said market yourself like you’re nobody EVEN IF you’re somebody. This applies to ALL business endeavors.

Be Restless! – Let your creativity flow! Don’t be complacent and accept the status-quo. Dig deep and figure out to disrupt. Take risks! It’s okay to incorporate new ideas into your offering. Make it as compelling as possible and if at first you don’t succeed…. well, you know the rest.

Startup Spotlight: Ditch The Dummy

I remember the days of pacifiers…and my little Lulu was an addict. She couldn’t take a step without one in her mouth and one in each chubby little hand. And nighttime was the worst because she’d constantly knock them out of her crib and scream bloody murder, giving my and my hubby near-heart attacks from being shocked out of as deep a sleep as we could hope for with a very vocal baby. There were no solutions beyond tossing them into the trash when we’d had just about enough, which is exactly what we did. And we paid. Handsomely.

But now there is a solution! And it’s created by a company called Ditch the Dummy! The dummy is the pacifier, not you, by the way…

Penny Angela is the CEO of Ditch the Dummy and she had a plethora of sound bytes to share about entrepreneurship, motherhood, motivation, and potential pitfalls of creating a brand-new business.

1. Penny, what made you decide to delve into the world of entrepreneurship?

The reason I decided to delve into entrepreneurship was purely accidental. My husband and I fostered a beautiful 20-month old little boy called Joey. He was addicted to his pacifier. The only time it came out of his mouth was to eat.

Joey was a very shy little boy and could only speak a couple of words. We waited a couple of months before trying to wean him from his pacifier, giving him a chance to settle in, feel comfortable and with the minimal amount of stress.

Pacifier weaning Joey was horrendous! We tried just about everything, from cold turkey to losing it, nothing worked. Then a friend suggested poking a hole in one of his existing pacifiers. We did it, and it did work.

After a few days Joey just put it aside and that was basically that. He had effectively weaned himself.

Then purely by chance, I came across an article on pacifier weaning and how it can be harmful to alter your child’s existing pacifier, apparently pieces of silicon can become embedded in your child’s gums or even create a choking hazard. Basically the integrity of the pacifier nipple can be compromised.

Pretty horrifying!

But knowing this method does work, I thought if I could create a product for pacifier weaning along those lines, but with a manufactured hole, it would still work the same, but be totally safe.

I went online to see if there were any pacifier weaning tools available, and only found 1 tangible product, (besides books) a set of 5 pacifiers reducing in size. I sure this works very well, but it’s quite pricey, ranging from $20 to $30 depending on which site you made your purchase.

I thought that if there was a pacifier weaning product that could be retailed for around $10 including shipping, it would be affordable for most parents. I would definitely have bought it!

Hence, “Ditch the Dummy” was born.

I originally came up with the name “Binky Stop” but after research, found the word “Binky” was trademarked by another company, and so were most catchy pacifier names.

I was born in England, we call pacifier “Dummies,” and so “Ditch the Dummy” was it.

We are currently selling “Ditch the Dummy” from our website www.ditchthedummy.com, as well as on eBay and Amazon.

2. The number of aspiring entrepreneurs is rapidly growing, and everyone is looking for a way to click with their online target audience(s). Do you have any tips to share about how to connect with potential buyers?

Connecting with potential buyers is always going to be the hardest part of bringing a new product to market. Luckily with a niche product like mine, with a defined target “parents between the age of 20 and 40”, it’s a little easier to narrow down your target audience. I find Twitter and Facebook advertising to be my best source for customers. By joining lots of parenting groups on both these platforms, posting articles, blogs and ads regularly.

Website SEO is also an ongoing work of art. Pay per click advertising can be quite expensive so spending some cash on search engine optimization may be a must, if you’re as non-techie as me. I definitely recommend the Yoast Premium plug in for any website.

3. What are your top three tips for people looking to establish an online presence?

Top three tips for people looking to establish an online presence would be: 1. read lots of books on marketing strategy, social media and e-marketing and take plenty of notes. There’s also a huge learning source out there on YouTube – I found most of my social media advertising tips from an Australian YouTuber called “Lazy Ass Stoner”! 2. Get to know your competition, follow them, what are they doing that you can do better? Then do it. 3. Be prepared to spend hours and hours on your computer.

4. What is your favorite part about running your own business?

My favorite part of running my own business, is not that I don’t have a boss (in fact I do, it’s Me, and I’m a toughie). But I love that I can stay home and work. I’m here if my little boy gets ill and needs to stay home one day. This was a huge problem when I had my 9 – 5  job.

5. Did you have any big aha! moments as you launched Ditch The Dummy?

When I launched “Ditch the Dummy” I guess my big aha moment was my first sale! You just can’t beat that feeling.

6. What would you say are the top three skills needed to be a successful entrepreneur?

I believe the top 3 skills needed for any budding entrepreneur would be, first – time management. I was all over the place at first, but now I have my days planned, I know what I’m doing, I no longer feel that I’ve worked all day and just spun my wheels!

Second would be delegation. You soon find out that you can’t actually do everything yourself. If you have family or friends who can help out in any way, don’t be afraid to reach out. This can save a lot of time, frustration and energy on your part. Let people know what your doing – the helpful tips will soon start rolling in.

I believe the third would be tenacity. You have to believe in your product and stand beside it 100%. You have to be as tenacious as a bulldog, your product is your chew toy. You need to keep shaking that chew toy to get it noticed. The minute you stop, your sales will too.

7. What have been some of your failures since launching Ditch The Dummy, and what have you learned from them?

I guess my biggest failure in the “Ditch the Dummy” launch was in the development of our website. I’m not at all techie, and actually got my website account suspended in Google Shopping. There were a lot of hoops to jump through to get it reinstated, believe me. There’s a lot more to a website than pretty pictures and a shopping cart, so do your research; make sure you have all your policies in place. Do not – I repeat do not, upset Google!

8. As a momtrepreneur, what advice can you offer other moms who are trying to launch a brand-new business?

As a momtrepreneur (We eventually managed to adopt Joey) I think the best advice for other Moms starting their own businesses would be to get a mentor or a series of mentors. At the very beginning of my journey, I joined Micromentor.org. I think I’m on my 6th mentor at the moment and still in contact with my first. Micromentor.org a free website where you can connect with mentors for all stages of your business, from creation to marketing to website SEO. These mentors are experienced business people who make themselves available free of charge and have a wealth of knowledge.

9. If you had the chance to begin your career again, what would you do differently?

If I had a chance to start my career again? Well, this is my new start! In retrospect, I should have done a huge pre-launch. I waited for my product to land in Miami before I actually did any marketing. I basically wasted quite a lot of time. I was just so worried about something happening to my product and not being able to fulfill pre-orders. Well, we did have a hurricane!

10. What motivates you?

Motivation? For decades parents have been snipping holes in their child’s pacifiers for weaning purposes without knowing the dangers and this needs to stop. We need to educate. This is my mission.

Every transitional period in a young child’s life can be pretty traumatic, for both parent and child. I hope “Ditch the Dummy” will make life just a little easier and safer for the 40%, yes, 40% of toddlers who have “Pacifier Addiction.” This is my motivation.

If you’re not motivated by your mission and/or your product, then maybe, just maybe it’s time to look elsewhere for your entrepreneurial success.

Check out Ditch the Dummy on Facebook and visit their website!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Whistle While You Work…Or Run…Or Play Foosball

My workspace is pretty standard, very practical, but kind of boring if I’m being honest. Lots of desk space, tons of papers covering said space, cabinets, laptops, ever-present mug of coffee. I try to keep it organized but it’s not easy when ideas are constantly flowing out of my head and onto Post-Its. My name is Kristen and I’m a Post-It addict. Whenever I get a thought, I jot it down and stick it…well, wherever I can find space, which is a commodity.

Post it papers flying out from laptop

I sometimes wonder, how awesome would it be to create a workspace according to my own dream specifications? Like maybe a space where I could take a quick break and run on the treadmill to keep the creative juices flowing? With plush couches where I can plop down when the knots in my neck tighten after being hunched over my laptop for hours on end? One with large, floor to ceiling windows, lots of greenery, light, airy rooms and a fabulous view for inspiration? Maybe one with a nicely stocked refrigerator with lots of champagne so I can reward myself after spending the day agonizing over scenes and plot twists? It would be awesome to have a large-screen wall hanging television for those times I just need a mental break and want to watch re-runs of Impractical Jokers. And of course, a huge whiteboard for all those dang Post-Its would be nice!

modern empty office interior

Well, guess what? There is a company out there that can help me achieve my work zen, called WeWork. You signup to become a member and select from several packages that allow you different levels of access to custom workspaces. You can book a space for a day or longer, depending on your needs. Maybe you just want to have a couple of days a month where you venture off to another location to keep things percolating. You have that option with WeWork. And if you happen to be traveling to another location and need to reserve a spot while you are there, go to WeWork for options! It’s that simple.

The company has space in all the big hubs across the United States, with additional locations in Israel, the Netherlands and the United Kingdom.

So even if you aren’t traveling for business, maybe you just need a periodic escape to recharge your batteries. Comfort + mental calm = PRODUCTIVITY!!!

It’s Almost RELEASE DAY For NOTHING VENTURED!

September 15 is almost here! Release day for “Nothing Ventured!” I’m excited beyond words (which is kind of odd for an author) and thrilled for the launch day events to kick off!

We’ll be running giveaways with awesome prizes, so be sure to check them out! I’ll post all the details here!

Nothing Ventured, Book Two in The Venture Series

After suffering a devastating loss that forever changed her life, eluding love is Mia Bradshaw’s primary objective…. until she’s granted a coveted career opportunity to partner with Silicon Valley heartthrob, Chris Camden. But when everything she’s been so careful to protect and control is put in jeopardy, can the guy with more lines than a supermarket before a snowstorm save her… and himself?

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So while I wait for Tuesday to roll around, I’ll need to find ways to keep calm and occupy myself…hmmm…this might do the trick.

 

 

Launch Day For Author Navigation Is Finally Here!!!!!

I used to think writing a book was the hard part…

But then I did it…once, twice, a third time…until my precious manuscript was finally finished. That’s when the real work began.

Endless amounts of research, trying to find the right editor, formatter, cover artist, promotion company, and on and on. Ugh, not my favorite part of the process at all. I really wanted to keep writing but I had to plow through pages and pages of search results because there just wasn’t a one-stop shop for all the resources I needed to evaluate. Until now… =)

My dear friend and fellow author Ryan Ringbloom and I identified a gap in the market, one which if filled, would enable authors to spend more time honing their craft instead of Googling.  I’m a writer; I want to spend my time messing up the lives of my characters and then figuring out how to fix them while weaving in a few scorching love scenes along the way. =)

The literary world is absolutely saturated now so authors need their work to stand out as much as possible and finding the right “team” is challenging, to say the least. Hence, the birth of Author Navigation, the online directory of vendors who can help authors prep, polish and perfect their manuscripts for the masses.

For a small fee, vendors can submit a request to have their company represented in our brand-new directory, available to the rapidly increasing number of authors who need to assemble their own teams.

A unique promotional opportunity for vendors hoping to score more clients, a greatway to maximize efficiencies for authors seeking experts who can help take their book from good to great…

Author Navigation…Navigate Your Way To Success!!

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You Have Five Seconds To Impress Me…GO!

I’m long-winded by nature. If something can be stated in five words, it will take me thirty to get there. Luckily, I’ve tempered this in my writing.  But speaking…yeah, takes me a while to get to the point.

So it’s no surprise that I hate the words “elevator speech.”

This is the golden opportunity to pitch your idea/product or service.  Here’s the set up.  A prospective customer steps into an elevator. The doors close. You have about a five-second window to score a sale. What the heck do you say???

Back in my handbag designing days, when women would ask me what’s so special about Krina bags…well, let’s just say when my back was to the wall and I needed to impress, I fell short.  Exquisite Italian leathers…eh.  Vivid colors…boring.   Made in the U.S.A…makes them more expensive and potentially cost-prohibitive.  Um, Katherine Heigl has one?  Try again.

Same concept applies to writing. People find out I’m a writer and they’re curious about my novels.  Oh, you have a new book coming out? What’s it about? While it’s a simple question, one which I should be able to answer easily, how do I convince them they absolutely NEED to read it?

Well, there are a couple of parts to a successful elevator pitch. And as luck would have it, the setup really applies to any type of sale.

1. Set The Stage – Choose your first few words carefully. They need to hook your audience immediately and heighten interest in your overall message.

2. Reel Them In – Identify the conflict. Provide a scenario that identifies a challenge or obstacle.

3. Establish The Need – Provide differentiation. Show your audience why your product or service is something they need to buy. How is it going to make their life better? In other words, WHY SHOULD THEY CARE?

Check it out…it even works with books!!! This is my elevator pitch for “Unlikely Venture.”

After devastating news threatens her livelihood, Jessica Latham swears off men…until she meets Silicon Valley rising star James Callahan. But when a vindictive frenemy exposes Jessica’s scandalous secret, James is forced to choose – the future of his company or his heart?

It’s hard to stand out in only a few seconds. But when people ask, you need to hook them in otherwise they’ll shut down and anything you say will just be white noise.

You have one chance to make a first impression. So make it COUNT!!

I’ll Be Wearing Valentino When I Collect My Oscar

Gillian Flynn is living my dream. Not only is she an A-list New York Times best-selling author, but she’s also headed for the Oscars with the film adaptation of “Gone Girl.”  Red carpet, designer gown, borrowed Harry Winston jewels…yes, she is a freaking rock star in my opinion.

My books take me about three-four months to complete. I don’t outline or plan…I just write. I let the characters take me along for the ride. Sometimes I’m surprised at their decisions, sometimes elated at their realizations, sometimes saddened about events for which they lack control, but I’m always excited to find out what happens next.

During the writing process, I get to know my characters.  For example, I wrote a nine-page character sketch on the hero in my latest novel (which is about four scenes away from being in completed draft mode – YAY!). I needed to get inside his head so I could convince my readers who and what he is and why.  I crafted a picture in my mind. I hear his voice in my head as I read his exchanges with other characters. I know his expressions and his mannerisms. He is as real as I am.

So naturally, I can see him on the silver screen.  I’d love the chance to make him as real to the world as he is to me, to create the alternate reality I’ve lived for the past several months.  Gillian Flynn had her chance…and it’s paid off royally….to the point of $77.9 million (as of press time for the 10/24 issue of Entertainment Weekly).

Ahhh…like I said…THE DREAM.

But first things first…gotta hit the lists before I can collect my own Oscar…in Valentino.  =)