Why Authors Should Adopt The Mindset of An Entrepreneur

I’d recently guest posted on The Authorteers and wanted to share with you all here as well. =)

I don’t accept criticism well. Oh sure, I say I can handle less-than-stellar feedback. But then when it comes, I sit with my eyes open wide, nodding my head as the critiques pelt me like icy cold drops during a monsoon-like rainstorm, a tight smile stretching my lips so they won’t quiver… yep, I crumble like a house of sand. Worst poker player ever. You always know what I’m thinking… always.

I think this is attributable to a few different factors. First and foremost, I’m an approval seeker. I crave accolades, and positive reinforcement totally charges me. Second, I have an insane amount of passion for my endeavors, whether it be handbag design, writing, blogging, or my career in general. I work hard and when I really believe wholeheartedly in the quality of my efforts, I want them to be recognized. It’s not enough for me to be satisfied with the end result. And when people I care about are less than starry-eyed over something I’ve done, well, it’s a tough pill for me to swallow.

Such was the case this weekend. My husband and greatest supporter, read a book I’d recently finished. He is not a romance reader, but he loved my other books to the extent he could, as someone who much prefers reading Michael Creighton. I felt certain he’d love this one too and truth be told, I was excited for him to read it because I think it’s my best one yet.

But there were no kudos for this story. Instead, I got a boatload of Post-Its and an overall assessment of “it’s… okay.”

Young crying woman in depression drink drinking alcohol

Heartbreaking is the only word I can use.

So by now you’re probably wondering – why is she telling me all this?

Trust me, there is a point.

I took a chance with my manuscript. Publishing a story with a predictable plot isn’t going to send people flying to Amazon and elicit gasps as the scenes unfold on their e-readers. I chose to push the envelope and navigate outside the norm. Maybe it will be to my detriment but I wanted to give my readers something a little different. I took a risk that may turn people off or make them die-hard fans because I believe in myself and my work.

Criticism is tough to swallow but it’s not always a bad thing if it drives you harder and helps you perfect your end product. Don’t give in to self-doubt. Stay true to yourself. Embrace any feedback that will help you achieve your goals.

My advice? Think like an entrepreneur! Establishing an author platform is similar to launching a new business, so why not adopt the mentality that will help you sharpen your focus and build your brand?

Start Up Business Launch Success Office Desk Concept

Passion Is A MUST! – Trying to gain traction with any new endeavor can be extremely disheartening at times so the more you believe in your offering and your ability to sell it to the masses, the more effective your end product (and outlook) will become.

Listen To The Naysayers! – Don’t delude yourself into thinking your offering is the end-all, be-all.  You need a thick skin if you’re going to succeed as an entrepreneur. People will slam your ideas. Get used to it. Graciously accept criticism and feedback then figure out how to respond to objections. Figure out what your key differentiating points are and highlight those to everyone and anyone.

Never Be Complacent! – You’ll have to work harder than you’ve ever worked before to create momentum and then work even harder to KEEP it. I heard a really cool quote this weekend that totally applies. I was at a writing conference and a number of bestselling authors were presenting on sales strategies. They all said market yourself like you’re nobody EVEN IF you’re somebody. This applies to ALL business endeavors.

Be Restless! – Let your creativity flow! Don’t be complacent and accept the status-quo. Dig deep and figure out to disrupt. Take risks! It’s okay to incorporate new ideas into your offering. Make it as compelling as possible and if at first you don’t succeed…. well, you know the rest.

Obsessing About Mr. Wonderful

I’m giggling because I’m mildly obsessed with Mr. Wonderful these days. Anyone who’s read my blog recently can attest to that.

Could it be because he kinda reminds me of Paul Emerson, ruthless and calculating CEO of Blue Coat Capital?

Check out my novel Unlikely Venture if you’re curious!!!

I found this video on YouTube…first of a four-part series…The Best of Kevin O’Leary. It’s kind of spot-on…I can totally hear Paul saying some of this stuff.

Trailer Alert And Giveaway!!!!

YAY!!!!  So excited to share the trailer for “Unlikely Venture!!!”

Aren’t they a perfect James and Jessica??  Matt Lanter…mmm…so delicious. =)

And don’t forget to check out the giveaway. You can enter to win a signed copy of “Unlikely Venture” and $20 Amazon gift card!

Click here to enter the Rafflecopter giveaway!

I Want A New Drug

Some people say you should write what you know. It makes sense, doesn’t it? After all, you can deliver a more compelling story if you’re familiar with the subject.

My editor told me from day one to expand out of my comfort zone and do just the opposite.

When I wrote Unlikely Venture, I had a storyline in my head. Okay, that’s not exactly true. I had about a HUNDRED stories in my head before landing on the ONE, and even then I flip-flopped around until I landed on the right resolution. I decided to take a few risks when developing the story but I was always anchored to my original ideas. Two books later, I’ve sufficiently escaped the confines of that comfort zone. I went in directions that I’d have never considered before and I love the result. Hopefully, you all will as well…

Creating…is an addiction.  One I can’t fight.

Now I sit at my laptop scratching my head. Heightened drama, more intrigue, more plot twists…yes, The Venture Series in totality exceeded my expectations. But now what? I’ve written my first contemporary romance series, and though I am completely invested in my characters, it’s…over. Time to say goodbye. Sigh.

I liken it to a breakup. You spend years with someone and eventually part ways because you both want different things out of life. All the time you invested is lost and you need to refocus that energy on developing a new relationship. It’s nerve wracking. How are you going to find someone you think is just as perfect as the former Ms. or Mr. Right? There’s a whole lot of effort involved and you might need to expand your horizons and level set your expectations. You also have to open yourself to the possibility that there may be more heartbreak on the horizon before you find THE ONE.

But then one night, the stars align and you run into the person you were meant to spend the rest of your life with. The initial fear and apprehension may linger…after all, if something is too good to be true…well, you know how that saying goes.

As time goes on, you realize your life would be meaningless without this person and if you hadn’t opened your eyes wide enough to make a change, you would have missed out on meeting your true soul mate. You took a risk and it paid off.

I came to this realization after receiving some sound advice from a fellow author. She opened my eyes to a world where I need to challenge myself and embrace new ideas and direction. It makes perfect sense!

I need to disrupt my writing process, to dig deep and continue mastering my craft. It will take time, dedication and patience (which is always in short-supply). But I’m committed to my end goal…and diversification will be a key driver.

Who says authors aren’t entrepreneurs???

Resounding success is not found overnight, nor is it the result of “playing it safe.” It’s about the journey, not necessarily the destination (unless the destination is the NYT Bestseller list!). And it’s always the biggest risks that pay off the most.

How To Make The Lust Last

Kevin Hale, partner of Y Combinator and founder of Wufoo, recently gave a fab presentation at Stanford as part of the “How To Start a Startup” course. I LOVE these sessions. It’s so great to gain perspective from those who’ve been successful putting their lessons into practice.  You know the saying “those who can’t do, teach?” Not the case with this series of guest lectures.

Aside from the fact that Hale is an entertaining and colorful presenter, he uses dating and marriage analogies when discussing how to build a product with the goal of being embraced by a target audience.  How apropos…totally appeals to my romance author side.

Some key points he hits on are as follows:

  • Build a passionate user base
  • Give them something that will make them successful in some recognizable way
  • Focus on the value used to get your first dollar or customer…if you figure that out, it will help guide you along the path to your first million (with a little luck and a lot of capital – those are my two cents)
  • Build a product you want people to love and form a relationship with

Hale likens attracting a new user to dating and keeping existing users to marriage.  Very clever.

Think about it…when you’re dating, everything is new, exciting, intriguing. First impressions are absolutely key. Little romantic gestures make you melt, butterflies are constantly fluttering about in your belly when you think about the person. It’s pure bliss, right???

Value is established.  But how do you make those feelings last? Because anyone who is in a long-term relationship knows the excitement dies down after a while and it’s only a matter of time before the “dew is off the rose.”

So how do you maintain that value?

You need to keep things fresh and different…always looking for opportunities to enhance.  You can’t sustain a meaningful relationship unless you take your partners’ wants and needs into account and these WILL evolve over time. Trust me. =)

Cater to your faithful customers. Don’t take them for granted. Talk to them, LISTEN to their feedback and incorporate it into your product base to the best offerings possible.  If you want to maintain a healthy rapport with your users, you need to be flexible, communicative and willing to compromise.

Recipe For A Startup Romance

If you saw my last post “Wanna Learn How To Start A Startup?” you know that running a startup is pretty much a 24 x 7 gig, which begs the question, are there any slivers of time in a given day dedicated to dating and romance? I mean, even entrepreneurs need love, right?

Interesting and intriguing questions, considering I’m a romance author and I basically create love stories out of circumstances that wouldn’t ever materialize in reality.  I can make anything happen…to anyone…and find the perfect resolution for all to end happily.

Courtesy of Entrepreneur

Courtesy of Entrepreneur

But in the real world, things aren’t so simple. They can’t be handled with a few clicks on a keyboard and a couple of glasses of wine.

The Truth About Entrepreneurship And Dating

I read about a company called Underground Attached, a unique dating experience that brings together 40 (20 men and 20 women) prescreened, like-soul and like-minded people for an evening of play (no, get your minds out of the gutter) and hopefully, a few love connections. Put a roomful of driven, ambitious professionals together and hopefully, sparks will fly…as long as they can stay off their iPhonesGalaxies and CrackBerries long enough to exchange business cards.

39 Signs You’re Dating An Entrepreneur

Sounds good in theory.  Of course, if all else fails, they could also find solace in using my brilliant app idea to build their own virtual reality porn star and their own…well, read the post if you can’t figure it out.

Maybe entrepreneurs should look at potential mates as prospective “investors.” You want someone who will support your goals and help drive you to achieve, someone who understands what it takes to be a success and will be patient waiting for the big returns.

How Can I Find Key Influencers In My Niche?

Start-ups are typically cash-poor, at least in their very early days. So how the heck are CEOs supposed to get the word out about their fabulous offerings? Marketing firms, publicists, advertisers…everything costs MONEY! CEOs need boku bucks in order to develop their ideas into something saleable but then they need even MORE money to reach customers.

But not if they can appeal to key influencers in their market segments.

Influencers are people who have a respected voice in a specific niche area. They have an avid group of followers that holds their opinions in high regard. They are a trusted source of information and opinions about a given area.

They trick is to figure out WHO the influencers are in your niche.  There are tools you can use to find them.  I’ve used Klout and Kred but i found another one I like better called Followerwonk. You look up keywords and search results are presented with a ranking.  Pick out 10-20 influencers and then the fun really begins because you’ll need to incent them to endorse your product or service. They may accept payment, although this is not as effective as getting editorial review for your company. Positive affirmation from an unpaid source is always preferable, just not always possible.

instyle

Sometimes incentives come in the form of some type of gift, like product, tickets to an exclusive company-hosted event, or swag of some sort.  But what happens if what you have to offer isn’t really enticing enough?  This is the issue for most of us, if you were wondering.  =)

That’s when you have to get creative.  And believe me, it isn’t easy.  I’ve tried a few different things as an indie author to raise interest in my books.  Most times, it doesn’t work.  On rare occasions, my efforts pay off.  It’s those few and far between wins that I choose to focus on, because maybe it’ll be one of those influencers that will ultimately help me spread the word.  Too bad I don’t have any more Krina handbags to send out.  What romance aficionado wouldn’t love to tote around a luxurious leather handbag for an e-reader and some assorted favorite novels?  And maybe a bag of Starburst jelly beans.