Let Me Tell You A Story…The Art Of The Pitch

I’m a storyteller. My mind is a jumble of plot points, character banter, and, OMG moments. Stories are made up of so many components carefully crafted to elicit an emotional response from a reader. I write all types of romance, so you can probably guess what kinds of emotions I strive to pull out of my readers. My books are a collection of all things steamy, suspenseful, and heart-warming, and I want my readers to feel everything that my characters do. Not an easy feat. But when you strike the perfect balance between words and emotion, you’ve got gold. This is always my goal with every book I write. And it’s a skill I can apply to so many different business endeavors.

Case in point…my new app, Vorbii.

Vorbii is a unique app designed to help partners in a relationship reconnect. And who better to deliver on that than someone who gets paid to create rich and satisfying romantic relationships that stand the test of time???

But I don’t only write relationships that experience their fair share of trials and tribulations; I’ve lived one for the past seventeen years. I know good relationships, and I understand how important communication is between partners. There are so many things that distract us on a daily basis, things that take the focus off of relationships and in effect, cause them to suffer – job, stress, activities, family obligations, housework…read: MOUNTAINS OF LAUNDRY….

Being inundated with responsibility leads to stress. Stress leads to frustration and anger. And frustration and anger deteriorate a relationship, particularly if they’re kept bottled up. That only makes the feelings fester, and the slightest little trigger will unleash them like a can of Coke that’s been shaken and popped open.

No bueno.

But even though people might be able to relate to all of that, does it really make an impact? Does that explanation really drive home the need to communicate with your partner – to share your desires and to facilitate compromise in a fun and engaging way?

Probably not. It’s okay, you can say it. I’m not offended. It doesn’t really strike me, either, and I’m the one who designed it!

So now that I’m at the point where I need to start chatting up my app and how it can add bliss to your lives, I’m faced with yet another challenge…how do I make you care? You know what I’m saying is really important, but it’s not tangible. It is fluffy. There isn’t anything behind it for your emotions to grasp. And it doesn’t end with a super sexy bedroom scene.

Yet…

So I need to convince you in another way, one which will make you race to the app store on your iPhone to look for my app. In full disclosure, you won’t be able to find it quite yet, as it’s still early stages.

But back to the story…

Mark and Elisa had just celebrated their seventeenth anniversary. To any outsider, they had a picture-perfect life – a beautiful house, two engaging children, expensive cars, fulfilling careers…everything they could ever want. But deep inside their walls, they never really looked at each other. They never acknowledged the other’s presence. They barely brushed fingers at the dinner table. They never tried to steal a quick kiss while rushing down the hallways of their home. Their communications were reduced to handling logistics of life. They slept in the same bed at night but escaped to very different places while they lay next to one another. They’d forgotten why they were together in the first place, and they didn’t care to remember. They’d lost their connection, and their relationship withered, ending in divorce.

Not every story ends with a happily ever after, but it’s not too late to rewrite yours.

Communicate, connect, and repeat…with Vorbii.

The Beginning. =)

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I Need Some Advice…And A Line Of Credit

Let’s face it. New business owners have a heck of a lot to learn when they’re first starting out and they often learn very costly lessons. Wouldn’t it be great to have a trusted funding resource with expertise in your industry, which could guide decision-making with sound advice and help you better manage your financial resources?

Back in my handbag design days, I spent a lot of time and money trying to boil the ocean. That’s a big-time business cliché, I know, but it really was applicable. I didn’t know what handbag styles would be a hit so I created a lot of different prototypes just in case, in an attempt to please as many potential customers as possible. Damn, that was a pricey error in judgement. I cast too wide a net and didn’t narrow in on my target demographic. Then, I spent an insane amount of money on PR to reach all those potential customers. Another waste. Bad mistakes turned into colossally huge ones because I became desperate….to make money, to get press, to find customers.

Presenting a new idea - crowdfunding or community funding concept

Presenting a new idea – crowdfunding or community funding concept

It would have been great NOT to max out a bunch of credit cards and work with a funding source that could have provided advice along with a line of credit. I could have owed much less and worked with financial experts in the fashion industry who could have provided valuable insight around the right areas of focus for my fledgling business.

I actually came across a company called Bankers Healthcare Group that does just that…unfortunately for me, they are in the healthcare industry not the fashion industry. But lucky healthcare professionals can take advantage of their knowledge and the specialized financial services they offer, like credit cards designed specifically for their industry, working capital, loan programs and even a StartUp Express program that gives access to a substantial chunk of change in as little as 3 days (no business plan required – although you should know by now how I feel about going into a business without a plan!!!). At the end of the day, it’s just one example of a resource that provides more than just funding…it provides guidance and support.

A roadmap for expansion is critical but it’s hard to know, early on, what components should be included. Once you decide your focus, it’s much easier to correctly allocate funds. I think starting out, small business owners need that guidance from people who’ve made mistakes in expanding their own businesses or have seen mistakes others have made and can provide valuable insight about common pitfalls to avoid.

Figure out your target audience, determine where they “play”, then figure out how to reach them where they are most affected by your message. Learn from people who’ve been successful in the past and take advantage of their failures. There are always pearls of wisdom to be gained. Establish relationships and nurture them, as they are absolutely critical in growing a business. Determine the “what” and “why”, then ask questions and do research to establish the “how.”

Once your roadmap is set, find a lending partner who you can vet your plans with and who can guide your financial decisions. Leverage every source of knowledge available to you and choose the trusted lender that can provide advisement in addition to cash.