Why Authors Should Adopt The Mindset of An Entrepreneur

I’d recently guest posted on The Authorteers and wanted to share with you all here as well. =)

I don’t accept criticism well. Oh sure, I say I can handle less-than-stellar feedback. But then when it comes, I sit with my eyes open wide, nodding my head as the critiques pelt me like icy cold drops during a monsoon-like rainstorm, a tight smile stretching my lips so they won’t quiver… yep, I crumble like a house of sand. Worst poker player ever. You always know what I’m thinking… always.

I think this is attributable to a few different factors. First and foremost, I’m an approval seeker. I crave accolades, and positive reinforcement totally charges me. Second, I have an insane amount of passion for my endeavors, whether it be handbag design, writing, blogging, or my career in general. I work hard and when I really believe wholeheartedly in the quality of my efforts, I want them to be recognized. It’s not enough for me to be satisfied with the end result. And when people I care about are less than starry-eyed over something I’ve done, well, it’s a tough pill for me to swallow.

Such was the case this weekend. My husband and greatest supporter, read a book I’d recently finished. He is not a romance reader, but he loved my other books to the extent he could, as someone who much prefers reading Michael Creighton. I felt certain he’d love this one too and truth be told, I was excited for him to read it because I think it’s my best one yet.

But there were no kudos for this story. Instead, I got a boatload of Post-Its and an overall assessment of “it’s… okay.”

Young crying woman in depression drink drinking alcohol

Heartbreaking is the only word I can use.

So by now you’re probably wondering – why is she telling me all this?

Trust me, there is a point.

I took a chance with my manuscript. Publishing a story with a predictable plot isn’t going to send people flying to Amazon and elicit gasps as the scenes unfold on their e-readers. I chose to push the envelope and navigate outside the norm. Maybe it will be to my detriment but I wanted to give my readers something a little different. I took a risk that may turn people off or make them die-hard fans because I believe in myself and my work.

Criticism is tough to swallow but it’s not always a bad thing if it drives you harder and helps you perfect your end product. Don’t give in to self-doubt. Stay true to yourself. Embrace any feedback that will help you achieve your goals.

My advice? Think like an entrepreneur! Establishing an author platform is similar to launching a new business, so why not adopt the mentality that will help you sharpen your focus and build your brand?

Start Up Business Launch Success Office Desk Concept

Passion Is A MUST! – Trying to gain traction with any new endeavor can be extremely disheartening at times so the more you believe in your offering and your ability to sell it to the masses, the more effective your end product (and outlook) will become.

Listen To The Naysayers! – Don’t delude yourself into thinking your offering is the end-all, be-all.  You need a thick skin if you’re going to succeed as an entrepreneur. People will slam your ideas. Get used to it. Graciously accept criticism and feedback then figure out how to respond to objections. Figure out what your key differentiating points are and highlight those to everyone and anyone.

Never Be Complacent! – You’ll have to work harder than you’ve ever worked before to create momentum and then work even harder to KEEP it. I heard a really cool quote this weekend that totally applies. I was at a writing conference and a number of bestselling authors were presenting on sales strategies. They all said market yourself like you’re nobody EVEN IF you’re somebody. This applies to ALL business endeavors.

Be Restless! – Let your creativity flow! Don’t be complacent and accept the status-quo. Dig deep and figure out to disrupt. Take risks! It’s okay to incorporate new ideas into your offering. Make it as compelling as possible and if at first you don’t succeed…. well, you know the rest.

Take Control Of Your Future And Reap The Rewards

Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I’m not talking about the Amazon bestsellers, I’m talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn’t happen for everyone. Authors can bust their tails for years and years, writing book after book and never make it.

So is it possible to make their dreams become a reality?

Absolutely – through education and execution.

I watched a video tonight, hosted by Nick Stephenson, bestselling fiction author and entrepreneur. His book, Supercharge Your Kindle Sales, is flipping fantastic!! He provides invaluable insight about self-publishing and how to launch a successful author career on his website, Your First 10K Readers. But what I want to point out to you here is a really great point made in the video… one that’s not only applicable to self-pubbed authors but also to aspiring entrepreneurs.

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Here’s the gist. Authors have a choice. They can endlessly spin their wheels, trying to figure out how the publishing industry works while using trial and error to test new ways of gaining traction and visibility for their work.

OR…

They can make an investment in their careers and pay for that knowledge. Learning from someone else’s missteps can save a tremendous amount of time and money. It can also preserve their sanity. =)

Then, they can apply their newfound knowledge and execute their success strategy.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

This advice definitely hits home for me as an author as well as an entrepreneur. What Nick is saying makes so much sense. If you’re looking to build a business – whether it be in publishing or another industry – spend time up front to figure out how to avoid common pitfalls. The intelligence you can gather is worth the investment and it will help guide your decision-making processes. Save the time for doing what you love and apply the tried-and-true methods of building your success. Leverage lessons learned and reap the rewards earlier.

Why put off until tomorrow what you could definitely achieve TODAY?

How Deviant Is Too Deviant???

I am most insightful while running. I don’t know why, but my mind goes into overdrive. I’m pounding the pavement, singing along with Metallica and BOOM! Enlightenment.

Maybe it’s because I can be alone with my thoughts. They don’t have to yell and scream to be heard because the competition is still at home, snug in their beds. Of course, said competition is usually the reason why my ideas never make it to paper. But today I refused to get sidetracked.

Do you know what it’s like, saying you want to be a romance author today? It’s kind of like saying you want to create a really awesome website, where people can connect with friends, make new ones, exchange messages, form common interest groups and share information, pictures and videos for feedback.

Um, dude, sounds great except…IT’S ALREADY BEEN DONE!!!!

You can’t approach this endeavor with the mindset that, hey, it worked for all those other big authors, why not for me? It’s a different world and if you’re not bringing something new and exciting to the table, nobody will join you for the meal.

As an author, I spend a lot of time on social media, which is how I find out about new releases. I read blurbs and I know within the first two sentences if something is going to piqué my interest. I occasionally buy a book solely because of it’s cover, but it’s rare. The last book I bought by cover alone (and LOVED) was Taint by S.L. Jennings. But it was Mike Thurston, could you blame me??

Before I was an author, I would go to Amazon and just click around until I saw something interesting. It always came down to the blurb. If it grabbed me, I one-clicked. Period. As an aside, somehow I’d always finish a book while running on the treadmill so my goal was always to find something good quickly so I could keep reading. Running at 7 miles an hour and clicking around a Kindle isn’t ideal, just saying. I didn’t care about price, I wanted to be entertained with anything that would keep me focused on something other than the running. Brand-loyalty had no impact for my buying preferences.

Woman doing make-up, beautiful young woman doing make-up and smiling while looking at the mirrorNow, on the other hand, I’m a total lipstick whore. It’s my very favorite makeup item and I sample pretty much every type of product – matte, sheer, lip stain, gloss, lacquer. Two things matter – how the color looks and how long it will last. I buy it all, with no regard for price. I don’t necessarily have brand-loyalty in this case either since my preferred brands can’t always help me accomplish my goal. It’s all about how the product makes me feel. If there is a chance it will take me look like a million bucks, I’ll give it a shot. What do I have to lose? I can always return it if it doesn’t have the desired effect.

I’ve spent way more on products that I’ve used once and stuck in a drawer, but that doesn’t require hours of my time. I can try it and if I love it, great. It lands in my makeup bag. If not, it goes back to the store. But books? They can be free and I’ll still hedge, because they require a greater time commitment. I rarely read beyond the treadmill because I don’t frequently find books that hook me. If I’m going to one-click, it had better be something special.

Murderous woman with very scary eyes licking the blood of her knifeSome authors have embraced the concept of innovation in their writing because they know being different,
gritty and edgy is a good way to set their names apart in the market. Menage and BDSM were all the rage not so long ago but now those books get lost in the shuffle of deviant sex tales. Fifty Shades opened up a whole new genre for readers but now there’s a glut and one has to wonder, what’s next? Let’s venture into the land of sex with prehistoric creatures and toasters and you’ve got a brand-new taboo subgenere for readers to sink their teeth into. Teeth…oh jeez, is cannibalism next??? Hot sex followed by dinner a la Hannibal Lecter, coupled with a nice Chanti and some fava beans? That would give a whole new meaning to characters tasting one another…wink, wink.

So what does all this mean if you’re an author trying to hit it big with your books, the ones you’ve poured your heart and soul into for months and months? What if you aren’t passionate about writing appliance erotica??? Are you destined for failure?

Here’s the truth. I don’t know. There are marketing tactics that have worked wonders for my sales and there are ones that have completely tanked. Unfortunately, no one tactic will launch a new author to NYT bestseller status unless you’re a Kardashian. There IS a magic formula but nobody knows exactly what elements are included and what worked even a year ago probably won’t have the same impact now because of the thousands of competing books published every week. So it’s mainly trial and error, and you have to be okay with that.

If you really are passionate about your writing, keep it up. You have to be able to look back and say, “I did it for me.” You may never win an award or hit a bestseller list but that doesn’t mean you’ve failed. When you give up on something you love because you’re frustrated with the outcome… that’s when you’ve failed.

So just keep calm and write. =)

Whistle While You Work…Or Run…Or Play Foosball

My workspace is pretty standard, very practical, but kind of boring if I’m being honest. Lots of desk space, tons of papers covering said space, cabinets, laptops, ever-present mug of coffee. I try to keep it organized but it’s not easy when ideas are constantly flowing out of my head and onto Post-Its. My name is Kristen and I’m a Post-It addict. Whenever I get a thought, I jot it down and stick it…well, wherever I can find space, which is a commodity.

Post it papers flying out from laptop

I sometimes wonder, how awesome would it be to create a workspace according to my own dream specifications? Like maybe a space where I could take a quick break and run on the treadmill to keep the creative juices flowing? With plush couches where I can plop down when the knots in my neck tighten after being hunched over my laptop for hours on end? One with large, floor to ceiling windows, lots of greenery, light, airy rooms and a fabulous view for inspiration? Maybe one with a nicely stocked refrigerator with lots of champagne so I can reward myself after spending the day agonizing over scenes and plot twists? It would be awesome to have a large-screen wall hanging television for those times I just need a mental break and want to watch re-runs of Impractical Jokers. And of course, a huge whiteboard for all those dang Post-Its would be nice!

modern empty office interior

Well, guess what? There is a company out there that can help me achieve my work zen, called WeWork. You signup to become a member and select from several packages that allow you different levels of access to custom workspaces. You can book a space for a day or longer, depending on your needs. Maybe you just want to have a couple of days a month where you venture off to another location to keep things percolating. You have that option with WeWork. And if you happen to be traveling to another location and need to reserve a spot while you are there, go to WeWork for options! It’s that simple.

The company has space in all the big hubs across the United States, with additional locations in Israel, the Netherlands and the United Kingdom.

So even if you aren’t traveling for business, maybe you just need a periodic escape to recharge your batteries. Comfort + mental calm = PRODUCTIVITY!!!

It’s Almost RELEASE DAY For NOTHING VENTURED!

September 15 is almost here! Release day for “Nothing Ventured!” I’m excited beyond words (which is kind of odd for an author) and thrilled for the launch day events to kick off!

We’ll be running giveaways with awesome prizes, so be sure to check them out! I’ll post all the details here!

Nothing Ventured, Book Two in The Venture Series

After suffering a devastating loss that forever changed her life, eluding love is Mia Bradshaw’s primary objective…. until she’s granted a coveted career opportunity to partner with Silicon Valley heartthrob, Chris Camden. But when everything she’s been so careful to protect and control is put in jeopardy, can the guy with more lines than a supermarket before a snowstorm save her… and himself?

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So while I wait for Tuesday to roll around, I’ll need to find ways to keep calm and occupy myself…hmmm…this might do the trick.

 

 

Indie Author Swag Extravaganza Giveaway!!!

Author Navigation is sponsoring an indie author swag extravaganza this week! In honor of the July 4th holiday and the launch of new entrepreneurial ventures (I ALWAYS CELEBRATE THIS!), Ryan Ringbloom and I have collected a fabulous assortment of swag, autographs and signed BOOKS from our fellow indie authors and we’re hosting a giveaway to find one lucky winner for this awesome prize pack!!!

Click here to enter the Indie Author Extravaganza Giveaway!

giveaway

Tons of autographed beach reads await!!! We also have an assortment of lip glosses, magnets, keychains, bracelets, bookmarks and pens AND a shot glass. =)

“Books, Blogs & Reality” by Ryan Ringbloom

“Unlikely Venture” by Kristen Luciani

“Beneath The Layers” by Mia Rivers

“Whole Life Makeover” by Shealy James

“Affliction” by Kelly Mooney

“The Hidden Witch by Eri Nelson

“By My Side” by Theresa Troutman

“Hit or Mistletoe” by HJ Harley

Winners will be announced on July 8. Don’t miss your chance. =)

Passion Alone Can’t Pay The Bills

You can’t crush true entrepreneurial spirit. If you have it, it’s only a matter of time before you find your niche. Each “failed” attempt has to be viewed as a lesson learned. The real failure comes about when you don’t take anything away from the experience, when you don’t apply any of your newfound knowledge to your next endeavor. I knew I was meant to be an entrepreneur. It just took me some time to figure out where my roadmap was headed.

My first attempt as an entrepreneur was in the field of technology consulting. I had the skill set, I had the clients. The one thing I lacked was the passion. Couldn’t even fake it. Money was there but it just wasn’t fulfilling. So I decided to go with a new business, one that I loved.

Handbags. High fashion. It was my obsession. I thought because I had such an intense love of high-fashion handbags that I’d naturally be able to design, market and sell my own collections. However, there were significant barriers to entry I wasn’t aware of because I didn’t take the time to properly research the market and the accessory industry. As a result, quite a bit of debt accumulated over the very short life of my beloved business. Passion, though important, just doesn’t pay the bills.

Promotion concept. Painted staircase with draw in the wall. Business draw.

Promotion concept. Painted staircase with draw in the wall. Business draw.

After that “failed” attempt, I really thought long and hard about my future direction. I let my imagination run wild and decided to write a novel. Being an independently published author is a business just like any other. You develop and perfect a product, market and distribute it to the masses. Again, I was wearing many hats. The difference this time was that I’d done research on the industry and I maintained that critical element of passion.

Along the way (because the entrepreneurial spirit cannot be quelled) I partnered with one of my author friends to build and launch an online directory for authors called Author Navigation – a one-stop shop for all services needed to help polish and perfect a manuscript for the masses. It’s still early days and we’re still trying to gain momentum but we’re slowly making a name for ourselves.

Always strategizing, always planning, always envisioning…ALWAYS.