Okay. If I haven’t made this point clear in the past, let me try again.
People are INUNDATED with information, 24 x 7. If yours doesn’t have the potential to minimally raise an eyebrow, KEEP IT TO YOURSELF!
I’ve experienced this firsthand in my own entrepreneurial endeavors and it never ceases to amaze me how some people just don’t care about contributing to the overload. They have something to say and darn it, it shall be said. The only problem is, oftentimes, NOBODY CARES!!!!
Business owners are focused on distributing a message but they don’t always focus on the value proposition of said message. The value prop is the internal benefit derived by the recipient of the communication. It basically tells people why they should care about the information being presented.
- Why do I care about your product or service?
- How will it improve my life?
- What makes yours better than the competition?
- And oh, by the way, what can I get for trying it?
Yeah, if you hadn’t already guessed, freebies and discounts go a LONG way. It’s worth the investment if you can convert email subscribers to customers.
Takeaway? Make the message meaningful and impactful and give prospective customers an incentive to BUY.