How Do You Know You’re Ready For Launch?

We all want a big-splash launch – no matter what the offering. Who wouldn’t want mountains of accolades and recognition for a job well done?

In the period leading up to your big day, the best advice I can give consists of one very important word – plan.

Planning is critical to a successful launch, so make a list of everything you can possibly do to make your event as grand as possible. Here are a few suggestions to consider:

  • Create a Task Timeline – Identify each component of your launch prep along with an expected timeframe for completion and a point of contact.
  • Prioritize Each Task – For each group of tasks you’ve outlined, ask yourself which ones will have the greatest impact on your launch. Focus on the ones that will deliver the biggest bang for your buck first.
  • Ask For Help – Reach out to all your contacts – family, friends, colleagues – anyone who can help you spread the word. Send them Facebook posts, tweets, images to share via Instagram, fliers to hand out in their towns – anything that will highlight awareness.
  •  Leverage Your Existing Fan Base – Come up with creative ways to engage your existing fans. Word of mouth is the most effective way to generate interest because of the credibility factor so ask your fans to get involved with your launch.
  • Cross-Promote – Identify potential partners who have launches around the same time as yours and augment your target audience by gaining access to theirs.
  • Maintain Your Plan – Update all notes and statuses so at any given point, you can see exactly what your progress has been in preparing for the launch.
  • Follow-Up As Needed – People generally don’t have a sense of urgency about someone else’s endeavors so a gentle nudge is sometimes warranted.
  • Get Out the Corkscrew – When you’ve fully executed your plan and feel confident you’ve done all you can do, the rest is up to the stars. So sit back, relax and have a glass of wine because you deserve it.

Red and white wine pouring on wood background

Indie Author Swag Extravaganza Giveaway!!!

Author Navigation is sponsoring an indie author swag extravaganza this week! In honor of the July 4th holiday and the launch of new entrepreneurial ventures (I ALWAYS CELEBRATE THIS!), Ryan Ringbloom and I have collected a fabulous assortment of swag, autographs and signed BOOKS from our fellow indie authors and we’re hosting a giveaway to find one lucky winner for this awesome prize pack!!!

Click here to enter the Indie Author Extravaganza Giveaway!

giveaway

Tons of autographed beach reads await!!! We also have an assortment of lip glosses, magnets, keychains, bracelets, bookmarks and pens AND a shot glass. =)

“Books, Blogs & Reality” by Ryan Ringbloom

“Unlikely Venture” by Kristen Luciani

“Beneath The Layers” by Mia Rivers

“Whole Life Makeover” by Shealy James

“Affliction” by Kelly Mooney

“The Hidden Witch by Eri Nelson

“By My Side” by Theresa Troutman

“Hit or Mistletoe” by HJ Harley

Winners will be announced on July 8. Don’t miss your chance. =)

Wanna Be A Crowdfunding Success Story?

Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your idea that much more investment-worthy and ultimately help you meet your fundraising goal.

1. The Elevator Pitch – If you can’t sell your idea during an elevator ride, LEARN HOW TO DO IT. Embrace the art of writing an elevator speech and then memorize it. Practice it in front of a mirror. Think about a tweet. You get 140 characters to make someone decide to favorite or retweet your thought. Same concept applies here. Two sentences, thirty seconds – compress that story and sell the heck out of it before your target audience loses interest. You have one shot to captivate them. Don’t mess up.

2. Swear Partners To Secrecy? – Not if you want to heighten awareness of your product or service. Pre-launch is super-important because you want to have your “street team” already assembled and evangelizing your offering. Get the word out by leveraging your network, which will best position you for a big splash. Don’t be afraid of someone stealing your idea. Chances are pretty good nobody will run with it and beat you to the punch.

3. Plan For Delays – Challenges often crop up when planning for a product or service release. Best case, you launch on your scheduled date. But always have a contingency plan in place as backup, as well as a communication ready for all the folks eagerly awaiting your launch. You want to keep them personally invested.

4. Just Give Me A Reason – The product is supremely important to prospective investors BUT the story should never be overlooked. To sell a product, you need to establish a reason WHY someone should buy. Use the story to create the perception of need and watch it drive the demand.

What other pearls of wisdom can any of you successful crowdfunders share??

Go Big Or Go Home?

Boiling the ocean.

So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn’t focus your efforts on the goal at hand and you let things get way out of control to the detriment of your resources.

But those words also have a lot of relevance for startup entrepreneurs, whose budgets are considerably smaller and time to market may very short. The first step is establishing a reasonable and manageable goal. Building toward that goal requires a well-thought out plan of action, with trackable tasks and milestones. You’re never going to meet your objectives if you’re flying by the seat of your pants. It’s focus that propels you to the finish line.

Courtesy of supplychainsabroad.wordpress.com

Courtesy of supplychainsabroad.wordpress.com

Easier said than done. I know. You’re excited and eager to create something prospective customers will embrace and value. Your passion drives you and ideas flow with no sign of stopping. It’s like you can’t control it…

But you must.

Take a step back. There’s a time and place for everything and even though you’re tempted and desperate to launch something beyond this universe, be thoughtful and careful about your longer term strategy. Start simple and work your way forward. You will have a better chance of meeting success if you keep your initial plans short and your end goals manageable.

This is the time to test. Try something. If it works, great. Incorporate it for the next launch. If it fails, you learned a lesson. Don’t make it a super-costly one.

Go big or go home?

Not always the way.

Go small to start. You have a better shot of winning big.

Courtesy of streetsmartproductmanager.com

Courtesy of streetsmartproductmanager.com