Recipe For A Startup Romance

If you saw my last post “Wanna Learn How To Start A Startup?” you know that running a startup is pretty much a 24 x 7 gig, which begs the question, are there any slivers of time in a given day dedicated to dating and romance? I mean, even entrepreneurs need love, right?

Interesting and intriguing questions, considering I’m a romance author and I basically create love stories out of circumstances that wouldn’t ever materialize in reality.  I can make anything happen…to anyone…and find the perfect resolution for all to end happily.

Courtesy of Entrepreneur

Courtesy of Entrepreneur

But in the real world, things aren’t so simple. They can’t be handled with a few clicks on a keyboard and a couple of glasses of wine.

The Truth About Entrepreneurship And Dating

I read about a company called Underground Attached, a unique dating experience that brings together 40 (20 men and 20 women) prescreened, like-soul and like-minded people for an evening of play (no, get your minds out of the gutter) and hopefully, a few love connections. Put a roomful of driven, ambitious professionals together and hopefully, sparks will fly…as long as they can stay off their iPhonesGalaxies and CrackBerries long enough to exchange business cards.

39 Signs You’re Dating An Entrepreneur

Sounds good in theory.  Of course, if all else fails, they could also find solace in using my brilliant app idea to build their own virtual reality porn star and their own…well, read the post if you can’t figure it out.

Maybe entrepreneurs should look at potential mates as prospective “investors.” You want someone who will support your goals and help drive you to achieve, someone who understands what it takes to be a success and will be patient waiting for the big returns.

Caffeinating Sand Hill Road

Having a business on Sand Hill Road just opens up all sorts of possibilities to fledgling entrepreneurs.

Close proximity to a boatload of venture capital means that your brick-and-mortar may actually qualify for some of it, IF you can prove you have the right vision and strategy.

Case in point?  Blue Bottle Coffee.

The minimalist décor of a Blue Bottle café in Oakland, Calif. Courtesy of Clay McLachlan/Claypix.com

The minimalist décor of a Blue Bottle café in Oakland, Calif.
Courtesy of Clay McLachlan/Claypix.com

If you roast it, will they come?

Evidently.  In droves.

Venture capitalists love the next big thing. And hordes of caffeine-starved fans spell lots of $$$. But note that this isn’t a tech company.  There’s no app. It’s an EXPERIENCE. No ambiance to speak of…the cafes are very minimalist and bare, there is not a large assortment of supplemental products offered to customers (e.g. CDs, travel mugs, Kind Bars or cake pops)…no, it’s the consistency and quality that have raised millions of dollars in seed funding to bring a unique coffee experience to aficionados.

Like Apple, Blue Bottle assumes that the best customer experience is one in which all of the hard decisions have been made—correctly—in advance. (Genius Barista by Will Oremus, Slate).

You won’t find a Blue Bottle café on the corner of every metropolitan street or avenue.  The name is not ubiquitous.  Each café has its own look, nonconformist in layout but still comfortable and down to earth.  The exterior doesn’t scream GET YOUR COFFEE, HERE!!!  It’s quietly cool…muted.

But investors are taking notice.  It’ll be interesting to see how much the Blue Bottle vision changes over time as more and more money gets thrown at the venture.  Will they go mainstream?  Time will tell.