So You Wanna Be A Blogger?

Blogging is a great way to connect with a target audience on a somewhat personal level on one condition… you actually BLOG. It sounds great in theory – start a blog, write about a cool topic, get a bunch of readers to follow you, and BOOM! All of a sudden you’ve graduated to Perez Hilton status, with 14,500,000 estimated monthly users. Who wouldn’t want THAT????

But you need compelling content that people crave. It doesn’t happen overnight and it definitely won’t happen unless you do a few key things right up front.

Your first step is to figure out your topic and blog name. It can be your name or something that is related to the type of content you want to write about. When I created my blog, I knew I wanted to write about innovation, entrepreneurship and startups. So I agonized for DAYS and finally came up with The Idea Mama. It’s catchy, right??? =)

Once you have a name, you’re ready to roll! So here it is… my top 10 list for starting a new blog! These steps come way before your fingers hover over the keyboard, itching to type that first entry. There’s a lot of prep that goes into the setup. Don’t rush the process. Take your time, think long and hard about your goals with the blog. These tips will help you get started.

Group of BLOG related 3D words. Part of a series.

  1. Buy the domain. You can’t have a website without a domain name. It’s your home address… on the web. Go to http://www.godaddy.com and find out if it’s available. If it is, GRAB IT! If you want to test the waters, buy it for one year instead of three.
  2. Select a blogging platform. I use WordPress and I like it. I’m not wild about TypePad. I’ve used that in the past and found it to be extremely frustrating. One of my other sites, Author Navigation, was built with Weebly. They have a free trial available. Weekly is very intuitive. You can drag and drop components onto your page according to the theme you select. Easy to use and very reasonably priced.
  3. Get a logo for your website. Fiverr is THE place to go for a cost-effective graphic. It’s one of my favorite places on the web. It’s a community of freelancers who offer gigs for graphic design, online marketing, advertising, music and audio, writing and translation – all starting at $5. You can always beef up your gig for an additional amount but let me tell you, I’ve gotten kick ass results with only $5. Go. NOW! If you need a recommendation, I’ve got a guy… =)
  4. Create a Twitter handle…I have a couple… @kristen_luciani, @theideamama. Use your new blog name and if it isn’t available, come up with some variation. Then, HAPPY TWEETING! You’ll share your own content, as well as content you come across on the web and with your fellow tweeps. We’ll get to that in the next tip…
  5. Create a CrowdFire account. This will help you find the right target audience to follow on Twitter. It helps to grow your following, which you NEED to grow. You’ll also be able to find INFLUENCERS using this tool. Influencers are people who are subject matter experts in your topic and have a large following, which represents a large opportunity for consumption of quality content. Establish relationships with a few key influencers. Retweet and comment on their content and hopefully, they will eventually return the favor.
  6. Create a Facebook page for your blog and start to get likes. Make sure you post to it several times daily. You can post images, links to articles or anything else that is relevant to your blog. The purpose is to engage with your fan base and sharing compelling content is the best way to engage. Videos are cool too. People really appreciate the personal interaction, so get out of your comfort zone.
  7. Set up an Instagram account. You can post images or 15 second-long videos. AND you can link your Instagram account to Facebook and Twitter, so any of your images will post to all three locations.
  8. Establish a Hootsuite account. This is a tool that allows you to consolidate all your social networks and post to all at once. TIME SAVER!!!!!!
  9. Register an account on Quora. This is a great way to get exposure to a new audience. Establish yourself as a subject mater expert on your topic by answering questions in that category. It really helps get your voice heard and people will start to become familiar with the value you bring to the table. AND, you can always use those questions/responses as blog posts!
  10. Subscribe to a photo site. I belong to Dollar Photo Club. It has great images and is extremely cost-effective. $99 per year entitled you to 99 images. Each additional one will cost only $1. There are plenty of other sites, but this is my preference. You can’t post random Google images on your blog, even if you credit the website. If you get caught, you’ll get a nasty letter warning  you to take the image down or else legal action will be taken and you’ll most likely be threatened with a fine.

There are also a ton of informative books on blogging. Here are a few of my faves:

Feel free to browse other titles…just be careful that the book wasn’t published too long ago otherwise the industry will have changed too much for the information to be really relevant. Sometimes, though, you can find diamonds in the rough.

Okay, I’ve gotten you started. Next steps?

WRITE, then SHARE!!!!

Social Media Ideas Designer Desk Architectural Tools Office Concept

Social Media Ideas Designer Desk Architectural Tools Office Concept

Taking It To The Street…Maybe With Some Wine And Cheese

In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales.

Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and on. But all the action is online, right??

Ummm, research shows that’s not exactly the case anymore.

Successful selling is rooted in relationships…personal relationships established via in-person meetings and informal, lighthearted conversations. So we need to turn our focus to OFFLINE advertising to differentiate us from the competition. Making yourself accessible to potential customers, giving them a chance to find out who you are and what you’re all about – it goes a very long way and may make them more inclined to patronize your business.

Hitting the pavement may be just the ticket to launch your company to the next level. If you were wandering around a bookstore, wouldn’t you think it was cool to run into an author in your favorite genre hosting a meet and greet? Maybe get a chance to pick their brain about their characters, what drives them to write, where they draw inspiration from? Maybe you might buy one of his/her books because you were just so impressed with their warmth and engaging personality. Maybe you read the book, love it and recommend it to a friend. Maybe that friend is Ellen DeGeneres and the author gets picked up for a segment based on your referral and hits the New York Times bestseller list the next week. Just saying, it could happen. And so the story goes…no pun intended. =)

Don’t discount the importance of face-to-face interaction. A handshake and a smile feel so much better than a private Facebook message, don’t they?? Hosting a cocktail party is a great way to get to know prospective clients!

Red and white wine pouring on wood background

Just make sure you don’t kick back too much.  Remember, you’re working not partying on spring break. =)

Couple having fun in disco night club with body tequila party

Want A Chance To Win A $50 Amazon Gift Card???

Marketing. It’s a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago may not mean much now because marketing channels are flooded with content and becoming largely ineffective.

So the question is…with all these obstacles, how can you make your company stand out against the competition?

Unfortunately, I don’t have an answer. But I can tell you that testing the effectiveness of marketing channels is becoming critically important to companies with small budgets and the best way to test is to first get feedback from your potential customers. Hence, the reason why marketing excites me. Valuable feedback yields potential for new ideas and opportunities for innovation. YAY! Right up my alley. =)

Vector Notebook with drawing charts

This leads me to my latest project. I NEED YOUR FEEDBACK!!!!! Why not give you all a shot to win a cool prize for taking the time to take my super-quick book marketing survey???

ONE random winner will win a $50 Amazon gift card and FIVE random winners will get swag packs! The contest will end on April 1 and I’ll announce winners on my Facebook page on April 2.

CLICK HERE TO ACCESS THE SURVEY

Giveaway Time! $50 Amazon Gift Card & Swag!!!

It’s giveaway time!!!! How would you like a chance to win a $50 Amazon gift card and your choice of one of my fab SWAG items????

image-4

Soooo easy to enter…just like my Facebook fan page, follow the Twitter accounts listed, and/or tweet a message about Unlikely Venture!

It’s already pre-populated so you don’t even have to make one up!!!!  =)

Click Here To Enter The Rafflecopter Giveaway!

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To Boost Or Not To Boost

I’m not a Facebook guru, by any stretch.

My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =)

I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but here is what I suspect…they pick up on certain words and if there is anything remotely related to a contest or giveaway or solicitation of business, they hide those posts (or at least bury them in the News Feed).  This may not be a revelation to everyone but I’ve tested this on my own page and believe it to be true.

Here’s a simple example…yesterday’s post asking for erotic novel character names received engagement of over 500 folks to date, whereas a post that announced a giveaway with a $25 Amazon gift card mention got a pathetic reach of 13!!!!!!!

Facebook clearly holds the cards here.  =)

So, I decided to take the leap and BOOST.  I’m testing this over a non-consecutive two-day period.  I only went with friends and friends of friends and I paid $10 for the initial boost. I’ve heard negatives and positives associated with boosting but I figured, for $10, it wasn’t a really huge financial risk. Lord knows, I’ve spent much more on much less. =)

So we boost…today and again on Monday.  And let’s see what kind of activity my $20 can buy!!!

Don’t Go It Alone

Entrepreneurs aren’t superhuman. Sure, they have drive, vision and dedication but that doesn’t always guarantee success. It’s easy to get derailed and frustrated when things don’t go smoothly as planned. And trust me, they never do.

The road to greatness is fraught with challenges so why not rely on help from others who share your direction and passion and whose skill sets can complement your offerings? Realize early on that you can’t singlehandedly change the world, but with the support of your own team you can diversify and conquer.

We’re not alone.

Even Zuckerberg agrees.

Zuckerberg’s one piece of advice for struggling entrepreneurs (VentureBeat)

I’d Like To Join Your Anti-Aging Crusade, Mr. Thiel

Peter Thiel, a venture capitalist probably most known outside of Silicon Valley for his early investment in Facebook, is a billionaire on a mission to reverse aging.  According to Thiel, it is a category of innovation largely overlooked by investors.

Courtesy of VentureBeat

Courtesy of VentureBeat

Billionaire Peter Thiel Embarks On Anti-Aging Crusade

I’m a sucker for anti-aging technology.  If I had billions, you better believe I’d be investing.  Of course, I try every product I can get my hands on and few things really have an impact.  As an aside, I’m currently testing a series of products but I’ll reserve my opinion until I give it the full trial period.  Stay tuned…

I do prefer topicals.  I don’t love the idea of shooting my face up with fillers like Restylane or Botox or any others that may or may not have been approved by the FDA (because, does it really matter?).

There have been some innovations in the past year that look promising, although the “magical elixir” is still evading scientists.

I did come across a breakthrough that some are calling the innovation of the decade with regard to anti-aging.

Judgement: Anti Aging Breakthroughs 2014

Fractional Carbon Dioxide Laser Skin Resurfacing.  Yeek.  Doesn’t sound too comfortable.  But does it work? Because I’d suck up a little discomfort to look like I’m 20 again. =)

So how does it work?

Energy light makes tiny holes in the skin to target the deeper layers without causing extensive damage to the superficial layers.  As a result, the healing process is dramatically shortened and the surrounding healthy skin generates collagen and elastin to create a firm look.

Downtime is minimal and it’s pricey…at least for now.  But seriously?  It’s a small price to pay to recapture that youthful glow…for about 8-10 years.  Yeah, I can work with that.