Play Safe, Play Smart With Brimsuits For Toddlers

It’s always so exciting when you come up with “THE BIG IDEA” – the one that you’re passionate about, the one you receive great feedback about, and the one which you believe will make your life easier. You just know it’ll explode, but you need financing to bring the product to the masses.

A fellow idea mama, Dominique Parrish, is doing just that. She came up with an inventive design for brimsuits, which are hats for toddlers…hats they actually will wear because they are cleverly attached to a matching shirt! Theses suits are made of UPF 50 materials and are effective in protecting against the sun’s damaging rays without compromising the “cute.”

The product has significant competitive advantages, such as:

1) Superior sun protection. All of the fabrics are made with UPF 50+ materials and the company has a patent pending on the attached brimmed hood – protecting the child’s body, neck, ears and face from sun’s harmful UV rays.

 2) The hat is attached to the shirt, so it makes pulling the hat off over the face impossible. There is a tie closure under the chin, adjustable draw string head size, and a wide brim for optimal sun protection.

3) Even if the hat is removed it will be conveniently attached and ready to put back on in seconds. No more worrying about losing hats, having them blow off in the wind, or sink to the bottom of the pool/ocean.

But, aside from the benefits, there are expenses…LOTS of expenses to bring this product to market. So, Dominique created a Kickstarter campaign to help fund the costs of making this product a reality.

Join Dominique in her quest to protect kids without sacrificing outdoor fun! You can read more about the project and support the Kickstarter campaign for brimsuits by clicking here.

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Think Twice Before Joining The Style High Club

Hubby recently joined the Five Four Club. For $60 per month, he was promised an entirely new and fashionable wardrobe. Upon registering, he completed a detailed questionnaire so the company could gauge his style and taste and send him items according to his preferences.

Sounds simple enough, right?

The first shipment came the other day. I had to include pics because not only were the styles completely off, but the quality is extremely sub-par. The jacket is some kind of flimsy nylon material and the shirt is just a plain black t-shirt with a couple of buttons. Neither one of us was impressed and Hubby decided to cancel the membership.

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After keeping him on hold for about twenty minutes, Hubby found out he couldn’t return the clothing items for a refund. That’s part of the program, not one they widely publicized, by the way. He was definitely cancelling after hearing that.

But then the customer service rep said if he’d like to continue the membership, they would send him higher quality items the following month. Hmm.

Can you say swindled???

That first month tells this company a lot about their subscribers. If customers let it go without complaining about the crappy items they’d received, the company continues to send them shoddy items, saving themselves wads of cash because they’re able to keep costs down and send the lower quality merchandise.

For the subscribers that may not be happy with the quality, they may not want to sit on hold for eons so they’ll just suck it up, take the clothes and not wear them (at least they won’t if they have wives like yours truly).

Only a few will be disgusted enough to call, sit on hold and complain to customer service. These are the ones who they still have a shot at retaining. Offer them better quality to keep them happy. It’ll cost the company a little more, but they’re already making money hand over fist with the others who are just accepting what was sent.

Then there are the dissenters…the ones whom they can’t convince to stay. These are probably few and far between and not the true target for this company anyway, so better to let them go. Not cost to the company since they don’t give refunds. They still sucker them for $60 a pop (even if it was only ONE pop).

The Five Four team is not really embracing the concept of customer loyalty. Or maybe they just don’t care. Seems like a scam to me. Buyer beware. Big time.

What’s Inside Your Closet??

How many times have you spotted someone who’s rocking a killer pair of booties or swinging around the most delectable piece of arm candy you can imagine? How about catching a glimpse of someone who just really knows how to piece together an awesome outfit? Someone whose style you’re just dying to emulate?

I came across an article in Venture Beat for a brand-new digital concept in fashion. Poshmark, in Menlo Park, CA, is launching a women’s fashion marketplace in app form where members can follow the closets of fellow fashionistas and buy coveted items at up to 70% off retail. No longer do you need to chase after these style mavens at the mall! LOL, am I the only one who actually does this and looks like a crazed stalker in the process??

Courtesy of Venture Beat

Courtesy of Venture Beat

It’s fabulous, socialization of looks and trends for fashion lovers! You can even sell your own wares!  Based on your tastes and closet browsing history, you’ll get a feed from the app that connects you to your fave designer duds and style icons. When you follow others or make purchases from their closets or other retailers, the app will craft your own unique Style Genome. And the best part is that you can have a split fashion personality – boho and preppy, glam and grunge…you’ll never be pigeon-holed into one category again!

Absolutely BRILLIANT concept. And they’ve gotten millions upon millions from angel investors like Aston Kutcher and Rachel Zoe to prove it.