Startup Spotlight: My Super Nanny Is Now In The USA!

Finding a reliable caretaker for your child is no easy feat. Word of mouth may find you the perfect babysitter, but what happens when said babysitter decides to get a full-time teaching gig, leaving you high and dry? What if the next babysitter allowed your toddler to walk up and down a steep staircase unattended, when they’d only just begun to scale those stairs under Mom’s watchful eye? What if you just can’t find anyone you can really trust to watch your precious angels, and you really are in need of a night out with the girls???

Then, it’s My Super Nanny to the rescue.

The Australian-based company is centered around three core values they believe all nannies need to possess – reliability, care, and intuition. Not all nannies are the same, nor are all families. Needs differ greatly. My Super Nanny uses a special algorithm to pair the right partners, leaving parents with more time for enjoyable tasks. For a small monthly fee of $6.95, you have access to lists of carers. You don’t pay for your nanny unless you feel comfortable with your choice and want to establish contact, making it a lower-risk proposition.

My Super Nanny provides fast, efficient and safe methods for contacting carers. After that initial contact, they let the client and the nanny make the rest of the arrangements such as pay, hours, and tasks.

And, the great news is, My Super Nanny has just launched in New York and California! To celebrate the launch, they would like to offer a free 365-day membership, which allows full access to their services. The code to use is MSN-S157L and it is only available for a limited time.

It is as easy as putting sprinkles on your ice-cream:
2. Enter code MSN-S157L
3. Contact unlimited nannies or post as many jobs as you’d like
Follow My Super Nanny Online & Find Your Perfect Nanny Now!
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Startup Spotlight: Geek Mom Media

One of the challenges startups often face is finding time to establish a robust online presence that fully represents their business, value proposition and scope of services. Understandably, preliminary efforts are concentrated more on the service offerings themselves but even if a company offers products and services that are in high demand, if nobody can find the company, it won’t be able to make a sale.

I recently connected with the owner of Geek Mom Media, Julie Jimenez, who formed a company specifically to help startups navigate the technology required to create their online homes,’ doing the geek stuff’ so they don’t have to. Building a business is challenging enough without having to dedicate resources to marketing when operating on a shoestring budget.

GMM Image 2Julie, you have an extensive background in Information Technology, with an impressive and diversified resume. What made you decide to leave a successful career and delve into the world of entrepreneurship?

It wasn’t a planned career move.  In 2012, my daughter who lived in California was poisoned, using her malfunctioning 1940’s oven, by carbon monoxide. After several months of major health issues, I tried to transfer from Texas to California so I could help her.  My aging mother, who also lives with me, had just been diagnosed with Alzheimer’s Disease, another reason I needed to be closer to family.  I continued to work remotely in CA for a about 6 months, but a transfer never materialized so I ended up taking early retirement and started looking at things I could do from home to supplement my income.

The number of aspiring entrepreneurs is rapidly growing and everyone is looking or a way to click with their online target audience(s). How can Geek Mom Media help?

I have a lot of experience in designing websites, either from scratch or on various website builder platforms, including blogs like WordPress and Tumblr.  I can help new startups get on-line reasonably fast with a professional presence, then can train them to maintain their own site or sub-contract to do it for them at reasonable cost.

What are your top three tips for people looking to establish an online presence?

Start with something simple, that can easily be updated or maintained themselves if cost is an issue. Don’t be afraid to ask for help from a professional – there is a steep learning curve with even the easiest website builder programs available. Your time is valuable, spend it doing what you know how to do. Look for a company that can offer you solutions to need, time & budget constraints, someone that will take the time to understand what your needs are and provide guidance and options to help you get where you desire to be.

What is your favorite part about running your own business? 

The ability to schedule my work around the needs of my family and personal life.

Did you have any big aha! moments as you launched Geek Mom Media?

Yes!  Over the past several years, since retiring in 2013, I have tried a couple of different things.  In the end, the most fun and success I’ve had has been doing what I love and knew how to do well already.

What would you say are the top three skills needed to be a successful entrepreneur?

Be willing to stretch outside your comfort zone. Set goals for yourself; daily, monthly, annually and have a overall 5 year plan. Believe in your own abilities and have the patience or fortitude to stick with it. I love this quote – “A quitter never wins and a winner never quits.” Napoleon Hill.

What have been some of your failures since launching Geek Mom Media, and what have you learned from them?

Incorrect branding:  I initially started out with another name and website url.  It didn’t fly at all.  It really didn’t describe the essence of who I am.  Geek Mom Media fits who I am as a individual much better.

I also did not have a set of cohesive long term goals, so like a GPS without a address programmed, I had no idea where I was going and when if ever I would actually arrive. It wasn’t until I had a plan and destination that I started seeing progress.

As a momtrepreneur, what advice can you offer other moms who are trying to launch a brand-new business?

First of all believe in yourself, you’re a mom, one of the most valuable individuals on earth!  Include your family in your planning, brainstorm with them & friends to ensure you are on the correct path and embarking on the right journey.  Create some form of business plan, that will help you understand the costs of everything involved, from baby-sitters to inventory.  Then research the various products, companies or ideas you are considering to determine which resonates most with your values.  In the end, if what you want to do is not you, does not fit within your lifestyle or your belief system it’s the wrong vehicle to get you where you want to go.  Don’t be afraid to take the time to do it right the first time, if you don’t have time now you may never find or have time later, to do it again.

If you had the chance to begin your career again, what would you do differently?

Start planning for retirement immediately.  I had a retirement plan, allbeit not a good one.  The challenges I’ve met, the past several years, have mostly depleted any savings outside of my normal retirement benefits. Have multiple streams of income where possible, find a opportunity you can get involved with in some way, that will give you residual income, then don’t give up to quickly.

What motivates you?

My faith in God and the knowledge that whatever happens in my life, He is always in control.  No matter how low I may feel, I always have something I can offer someone else to make a difference in their life.  I can always find something I love doing to keep going the next mile.

Connect With Julie at Geek Mom Media:

Website  Facebook  Twitter  Instagram  Pinterest  LinkedIn

 

 

What’s Inside Your Closet??

How many times have you spotted someone who’s rocking a killer pair of booties or swinging around the most delectable piece of arm candy you can imagine? How about catching a glimpse of someone who just really knows how to piece together an awesome outfit? Someone whose style you’re just dying to emulate?

I came across an article in Venture Beat for a brand-new digital concept in fashion. Poshmark, in Menlo Park, CA, is launching a women’s fashion marketplace in app form where members can follow the closets of fellow fashionistas and buy coveted items at up to 70% off retail. No longer do you need to chase after these style mavens at the mall! LOL, am I the only one who actually does this and looks like a crazed stalker in the process??

Courtesy of Venture Beat

Courtesy of Venture Beat

It’s fabulous, socialization of looks and trends for fashion lovers! You can even sell your own wares!  Based on your tastes and closet browsing history, you’ll get a feed from the app that connects you to your fave designer duds and style icons. When you follow others or make purchases from their closets or other retailers, the app will craft your own unique Style Genome. And the best part is that you can have a split fashion personality – boho and preppy, glam and grunge…you’ll never be pigeon-holed into one category again!

Absolutely BRILLIANT concept. And they’ve gotten millions upon millions from angel investors like Aston Kutcher and Rachel Zoe to prove it.

 

 

Caffeinating Sand Hill Road

Having a business on Sand Hill Road just opens up all sorts of possibilities to fledgling entrepreneurs.

Close proximity to a boatload of venture capital means that your brick-and-mortar may actually qualify for some of it, IF you can prove you have the right vision and strategy.

Case in point?  Blue Bottle Coffee.

The minimalist décor of a Blue Bottle café in Oakland, Calif. Courtesy of Clay McLachlan/Claypix.com

The minimalist décor of a Blue Bottle café in Oakland, Calif.
Courtesy of Clay McLachlan/Claypix.com

If you roast it, will they come?

Evidently.  In droves.

Venture capitalists love the next big thing. And hordes of caffeine-starved fans spell lots of $$$. But note that this isn’t a tech company.  There’s no app. It’s an EXPERIENCE. No ambiance to speak of…the cafes are very minimalist and bare, there is not a large assortment of supplemental products offered to customers (e.g. CDs, travel mugs, Kind Bars or cake pops)…no, it’s the consistency and quality that have raised millions of dollars in seed funding to bring a unique coffee experience to aficionados.

Like Apple, Blue Bottle assumes that the best customer experience is one in which all of the hard decisions have been made—correctly—in advance. (Genius Barista by Will Oremus, Slate).

You won’t find a Blue Bottle café on the corner of every metropolitan street or avenue.  The name is not ubiquitous.  Each café has its own look, nonconformist in layout but still comfortable and down to earth.  The exterior doesn’t scream GET YOUR COFFEE, HERE!!!  It’s quietly cool…muted.

But investors are taking notice.  It’ll be interesting to see how much the Blue Bottle vision changes over time as more and more money gets thrown at the venture.  Will they go mainstream?  Time will tell.

Help Me Celebrate The Upcoming Launch Of Unlikely Venture!

Yay!  I’m officially kicking off launch preparations for Unlikely Venture this Fall!

Help me celebrate by entering the celebratory giveaway!  For a Facebook like, A Twitter follow or a Booktropolous Social friend request, you get a chance to win a $25 Amazon gift card!

Click Here For A Chance To Win A $25 Amazon Gift Card!

Unlikely Venture, Fall 2014

Unlikely Venture, Fall 2014

Unlikely Venture Synopsis

Here’s the thing about keeping secrets…they can only protect you for so long before threatening to destroy everything you hold dear.

Meet Jessica Latham:  a bright, sassy, workaholic with a penchant for plunging necklines and Christian Louboutin stilettos.  She has her dream job at the top management consulting firm in Manhattan, but it is coupled with the daily nightmare of an overbearing and demeaning boss who consistently undermines her abilities and challenges her at every turn.

And that’s the least of her problems.

Devastating news threatens her livelihood and sends her fiancé running for the hills without so much as a backward glance.  Newly single and fearful about her future, she focuses on work to escape the looming uncertainty…until a moment of weakness changes everything.  During a night tinged with one too many glasses of chardonnay, she meets Paul Emerson, a mysterious stranger who becomes an eager and willing participant in Jessica’s efforts to finally regain some control of her life.

It was supposed to be an isolated incident, something she subconsciously needed to restore her confidence and clear her head.  But what Jessica soon realizes is that taking control doesn’t always mean she is actually the one in control and things don’t always turn out as planned.

After being awarded a coveted opportunity at work, Jessica thought she was headed for a much-deserved promotion and some degree of stability.  But she didn’t anticipate meeting James Callahan, MIT-graduate-turned-start-up-CEO and she certainly didn’t expect for Paul to walk back into her life.  The internal struggle intensifies when threats to her future resurface.  Her worlds collide when everything Jessica thought was important is pitted against everything she wants for the future and she needs to quickly get her head and her heart in sync before somebody gets hurt.