Let Me Tell You A Story…The Art Of The Pitch

I’m a storyteller. My mind is a jumble of plot points, character banter, and, OMG moments. Stories are made up of so many components carefully crafted to elicit an emotional response from a reader. I write all types of romance, so you can probably guess what kinds of emotions I strive to pull out of my readers. My books are a collection of all things steamy, suspenseful, and heart-warming, and I want my readers to feel everything my characters do. Not an easy feat. But when you strike the perfect balance between words and emotion, you’ve got gold. This is always my goal with every book I write. And it’s a skill I can apply to so many different business endeavors.

Case in point…my new app, Vorbii.

Vorbii is a unique app designed to help partners in a relationship reconnect. And who better to deliver on that than someone who gets paid to create rich and satisfying romantic relationships that stand the test of time???

But I don’t only write relationships that experience their fair share of trials and tribulations; I’ve lived one for the past seventeen years. I know good relationships, and I understand how important communication is between partners. There are so many things that distract us on a daily basis, things that take focus off of relationships and in effect, cause them to suffer – job, stress, activities, , family obligations, housework…read: MOUNTAINS OF LAUNDRY….

Being inundated with responsibility leads to stress. Stress leads to frustration and anger. And frustration and anger deteriorate a relationship, particularly if they’re kept bottled up. That only makes the feelings fester, and the slightest little trigger will unleash them like a can of Coke that’s been shaken and popped open.

No bueno.

But even though people might be able to relate to all of that, does it really make an impact? Does that explanation really drive home the need to communicate with your partner – to share your desires, to facilitate compromise in a fun and engaging way?

Probably not. It’s okay, you can say it. I’m not offended. It doesn’t really strike me, either, and I’m the one who designed it!

So now that I’m at the point where I need to start chatting up my app and how it can add bliss to your lives, I’m faced with yet another challenge…how do I make you care? You know what I’m saying is really important, but it’s not tangible. It is fluffy. There isn’t anything behind it for your emotions to grasp. And it doesn’t end with a super sexy bedroom scene.

Yet…

So I need to convince you in another way, one which will make you race to the app store on your iPhone to look for my app. In full disclosure, you won’t be able to find it quite yet, as it’s still under development. Oh, but it’s coming. SOON.

But back to the story…

Mark and Elisa had just celebrated their seventeenth anniversary. To any outsider, they had a picture-perfect life – a beautiful house, two engaging children, expensive cars, fulfilling careers…everything they could ever want. But deep inside their walls, they never really looked at each other. They never acknowledged the other’s presence. They barely brushed fingers at the dinner table. They never tried to steal a quick kiss while rushing down the hallways of their home. Their communications were reduced to handling logistics of life. They slept in the same bed at night but escaped to very different places while they lay next to one another. They’d forgotten why they were together in the first place, and they didn’t care to remember. They’d lost their connection, and their relationship withered, ending in divorce.

Not every story ends with a happily ever after, but it’s not too late to rewrite yours.

Connect again with Vorbii.

The Beginning. =)

Play Safe, Play Smart With Brimsuits For Toddlers

It’s always so exciting when you come up with “THE BIG IDEA” – the one that you’re passionate about, the one you receive great feedback about, and the one which you believe will make your life easier. You just know it’ll explode, but you need financing to bring the product to the masses.

A fellow idea mama, Dominique Parrish, is doing just that. She came up with an inventive design for brimsuits, which are hats for toddlers…hats they actually will wear because they are cleverly attached to a matching shirt! Theses suits are made of UPF 50 materials and are effective in protecting against the sun’s damaging rays without compromising the “cute.”

The product has significant competitive advantages, such as:

1) Superior sun protection. All of the fabrics are made with UPF 50+ materials and the company has a patent pending on the attached brimmed hood – protecting the child’s body, neck, ears and face from sun’s harmful UV rays.

 2) The hat is attached to the shirt, so it makes pulling the hat off over the face impossible. There is a tie closure under the chin, adjustable draw string head size, and a wide brim for optimal sun protection.

3) Even if the hat is removed it will be conveniently attached and ready to put back on in seconds. No more worrying about losing hats, having them blow off in the wind, or sink to the bottom of the pool/ocean.

But, aside from the benefits, there are expenses…LOTS of expenses to bring this product to market. So, Dominique created a Kickstarter campaign to help fund the costs of making this product a reality.

Join Dominique in her quest to protect kids without sacrificing outdoor fun! You can read more about the project and support the Kickstarter campaign for brimsuits by clicking here.

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Explosive Growth Is The Goal & Traction Is The Key

Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction. 
You may be aware of a book called Traction, penned by Gabriel Weinberg (@yegg, founder of DuckDuckGo) and Justin Mares. What you may not know is that they’re releasing a 2nd edition on October 6, and as part of the re-launch, they’re hosting virtual office hours with local startup communities who collectively order 25+ copies (that’s really not that many). You can pre-order it right now for about $15 on Amazon, which is nothing if it helps your business grow even 1% faster.
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Traction covers each of the 19 marketing channels available to startups (with a full chapter on each), and lays out a simple framework that will help you figure out the channels that are likely to grow your business. The book also includes interviews and case studies from the founders of Reddit, Wikipedia, Kayak and more, where they talk about how they got traction in the early days of their companies, and how they scaled.  The book has been praised by Eric Ries, Fred Wilson, Alexis Ohanian, and James Altucher.  See www.tractionbook.com to for some interesting sound bytes.
If this appeals to you (and you can grab the first 3 chapters for free here http://tractionbook.com/traction.pdf), grab a copy through this link so we can get you some sweet perks:
  • If you buy 25 copies through that link, you get to hold office hours with Gabriel Weinberg.
  • If you buy 250 copies through that link, Justin Mares will come to your city and give a workshop on getting traction.
This is a really great opportunity to purchase a copy of a really helpful book and to get some personal time with two successful startup business founders.
Want to experience explosive growth for your business? Traction is the key.

It’s Almost RELEASE DAY For NOTHING VENTURED!

September 15 is almost here! Release day for “Nothing Ventured!” I’m excited beyond words (which is kind of odd for an author) and thrilled for the launch day events to kick off!

We’ll be running giveaways with awesome prizes, so be sure to check them out! I’ll post all the details here!

Nothing Ventured, Book Two in The Venture Series

After suffering a devastating loss that forever changed her life, eluding love is Mia Bradshaw’s primary objective…. until she’s granted a coveted career opportunity to partner with Silicon Valley heartthrob, Chris Camden. But when everything she’s been so careful to protect and control is put in jeopardy, can the guy with more lines than a supermarket before a snowstorm save her… and himself?

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So while I wait for Tuesday to roll around, I’ll need to find ways to keep calm and occupy myself…hmmm…this might do the trick.

 

 

Think Twice Before Joining The Style High Club

Hubby recently joined the Five Four Club. For $60 per month, he was promised an entirely new and fashionable wardrobe. Upon registering, he completed a detailed questionnaire so the company could gauge his style and taste and send him items according to his preferences.

Sounds simple enough, right?

The first shipment came the other day. I had to include pics because not only were the styles completely off, but the quality is extremely sub-par. The jacket is some kind of flimsy nylon material and the shirt is just a plain black t-shirt with a couple of buttons. Neither one of us was impressed and Hubby decided to cancel the membership.

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After keeping him on hold for about twenty minutes, Hubby found out he couldn’t return the clothing items for a refund. That’s part of the program, not one they widely publicized, by the way. He was definitely cancelling after hearing that.

But then the customer service rep said if he’d like to continue the membership, they would send him higher quality items the following month. Hmm.

Can you say swindled???

That first month tells this company a lot about their subscribers. If customers let it go without complaining about the crappy items they’d received, the company continues to send them shoddy items, saving themselves wads of cash because they’re able to keep costs down and send the lower quality merchandise.

For the subscribers that may not be happy with the quality, they may not want to sit on hold for eons so they’ll just suck it up, take the clothes and not wear them (at least they won’t if they have wives like yours truly).

Only a few will be disgusted enough to call, sit on hold and complain to customer service. These are the ones who they still have a shot at retaining. Offer them better quality to keep them happy. It’ll cost the company a little more, but they’re already making money hand over fist with the others who are just accepting what was sent.

Then there are the dissenters…the ones whom they can’t convince to stay. These are probably few and far between and not the true target for this company anyway, so better to let them go. Not cost to the company since they don’t give refunds. They still sucker them for $60 a pop (even if it was only ONE pop).

The Five Four team is not really embracing the concept of customer loyalty. Or maybe they just don’t care. Seems like a scam to me. Buyer beware. Big time.