Let Me Tell You A Story…The Art Of The Pitch

I’m a storyteller. My mind is a jumble of plot points, character banter, and, OMG moments. Stories are made up of so many components carefully crafted to elicit an emotional response from a reader. I write all types of romance, so you can probably guess what kinds of emotions I strive to pull out of my readers. My books are a collection of all things steamy, suspenseful, and heart-warming, and I want my readers to feel everything my characters do. Not an easy feat. But when you strike the perfect balance between words and emotion, you’ve got gold. This is always my goal with every book I write. And it’s a skill I can apply to so many different business endeavors.

Case in point…my new app, Vorbii.

Vorbii is a unique app designed to help partners in a relationship reconnect. And who better to deliver on that than someone who gets paid to create rich and satisfying romantic relationships that stand the test of time???

But I don’t only write relationships that experience their fair share of trials and tribulations; I’ve lived one for the past seventeen years. I know good relationships, and I understand how important communication is between partners. There are so many things that distract us on a daily basis, things that take focus off of relationships and in effect, cause them to suffer – job, stress, activities, , family obligations, housework…read: MOUNTAINS OF LAUNDRY….

Being inundated with responsibility leads to stress. Stress leads to frustration and anger. And frustration and anger deteriorate a relationship, particularly if they’re kept bottled up. That only makes the feelings fester, and the slightest little trigger will unleash them like a can of Coke that’s been shaken and popped open.

No bueno.

But even though people might be able to relate to all of that, does it really make an impact? Does that explanation really drive home the need to communicate with your partner – to share your desires, to facilitate compromise in a fun and engaging way?

Probably not. It’s okay, you can say it. I’m not offended. It doesn’t really strike me, either, and I’m the one who designed it!

So now that I’m at the point where I need to start chatting up my app and how it can add bliss to your lives, I’m faced with yet another challenge…how do I make you care? You know what I’m saying is really important, but it’s not tangible. It is fluffy. There isn’t anything behind it for your emotions to grasp. And it doesn’t end with a super sexy bedroom scene.

Yet…

So I need to convince you in another way, one which will make you race to the app store on your iPhone to look for my app. In full disclosure, you won’t be able to find it quite yet, as it’s still under development. Oh, but it’s coming. SOON.

But back to the story…

Mark and Elisa had just celebrated their seventeenth anniversary. To any outsider, they had a picture-perfect life – a beautiful house, two engaging children, expensive cars, fulfilling careers…everything they could ever want. But deep inside their walls, they never really looked at each other. They never acknowledged the other’s presence. They barely brushed fingers at the dinner table. They never tried to steal a quick kiss while rushing down the hallways of their home. Their communications were reduced to handling logistics of life. They slept in the same bed at night but escaped to very different places while they lay next to one another. They’d forgotten why they were together in the first place, and they didn’t care to remember. They’d lost their connection, and their relationship withered, ending in divorce.

Not every story ends with a happily ever after, but it’s not too late to rewrite yours.

Connect again with Vorbii.

The Beginning. =)

Color Me Anything I Want!!!

Ever wish you could change the color of your eyes to really make your peepers pop?? Oh wait…you can. Color contact lenses. Argh. No matter who the manufacturer is, the hues are still super-fake looking, even after so many years. Staring deep into someone’s really oddly opaque blue eyes is a slight bit disturbing. So I’ve heard. Or when they float around on your brown irises because let’s face it, it’s not a one size fits all product, and you look like an alien with one half-green eye and one half-brown eye. That doesn’t look strange at all.

 

Courtesy of coloring.reviews

Courtesy of coloring.reviews

I’ve been there and I’ve never lost the itch, even though my past experiences were borderline disastrous. So I’ve given this some hard thought.

Wouldn’t it be cool if I had smart CONTACT LENSES to adjust the color of my eyes??? Obviously they would be made of a special material and powered to transmit data to an app (of course, because everything these days has to be controlled by an app to be cool or purposeful). The app would enable the user to determine exactly which shade to color the eyes. Maybe green with a hint of brown around the pupil or certain variations of blue or hazel…possibilities, possibilities.

But why stop there? Let’s really give these suckers an authentic look for the users. The lenses could measure physiological data, transmit it to the app and then make changes to the selected color based on mood, for example. It makes everything look and feel…well, more real. You now have bright blue eyes but you’re getting angry so the lenses detect changes in your body that adjust the shade. Perhaps they darken? They’d be reflective of your mood. In addition, if your pupil dilates, the iris would read that data and shrink.

Google is already on it…kind of. They’ve created the smart contact lens, although they have a much more altruistic goal. Their lenses were created as a way to measure glucose levels for diabetics and then send data wirelessly to a nearby device.

Google’s smart contact lenses for diabetics: Another step towards the Google-powered cyborg

The big challenge to this innovation is the power source. In the case of Google’s invention, a tiny antenna is embedded in the lens but because it’s so small, it needs to be close to the power source, a challenge Google will ultimately overcome, I’m certain.

And then Colarity will be next. =)

Stash Your Phone And Enjoy The Moment!

Back in December, I wrote a post about product offerings from some super-cool female-run startups. Hubby took note of my list and proceeded to get me some of them for Christmas.

I’m happy to report that one is being crafted as I type.

Meet Ringly, the cocktail ring that will keep you connected with an app. You can keep your phone tucked safely away in your handbag without worry that you’ll miss an important meeting, update or call.

The rings are made with an 18K matte gold 3 micron plated setting and precious and semi-precious stones. They are available in US sizes 6, 7 and 8 and new orders will ship in the spring.

LOVE!!!! ❤ ❤ ❤

My only reservation is the potential skating…I have pretty small fingers so I’m a little concerned that the weight of the stone will make the ring skate around my finger, a pretty huge pet peeve of mine. But judging from the look of my new finger candy, it’ll be a small sacrifice to make.

This fab creation works with iOS and Android devices. Through a downloaded app, you will decide what notifications come through. Waiting for an important call from your sweetie while you’re out at happy hour in a super noisy bar?? No problem! Ringly will let you know when he calls through one of your selected color and/or vibration patterns.

You’ll never need to have your phone glued to your hand again. With Ringly, you can actually hold your cake and eat it too. =)

Want To Digitize Your Closet? There’s An App For That!

I am a self-proclaimed fashionista.

Clothes-horse, shoe-whore, handbag junkie…you name it, I’m all over it.

But sometimes having all the components makes assembling the perfect outfit even more difficult. Like, where the heck do you find time to sift through everything and put it all together so it looks effortlessly chic????

Ahhh, luckily for me, there’s an app for that. =)

ClosetSpace is a new application from fashion analytics company Stylitics that wants to give you a digital closet for your smartphone as well as supply you with daily fashion inspiration and access to a personal stylist for only $25.

Yikes, the thought of snapping pics of everything in my closet makes my head spin!! But to have my phone feed me daily outfit suggestions, saving me oodles of time in the morning? Well worth the money!!!

The app can even offer weather-based suggestions and “style stats” from over 140 fashion bloggers providing fashion advice and fresh ideas on rejuvenating your personal style.

ClosetSpace Brings Fashion Inspiration And Recommendations To Your Smartphone – TechCrunch

“It’s for anyone who wants to dress better, feel more organized, or do more with the clothes they already own,” says CEO and co-founder Rohan Duskier.

Additionally, ClosetSpace will work to connect users with offers and deals from retailers based on the makeup of their closets, as well as other services they might like to try, like laundry delivery or beauty services like GlamSquad.

What’s Inside Your Closet??

How many times have you spotted someone who’s rocking a killer pair of booties or swinging around the most delectable piece of arm candy you can imagine? How about catching a glimpse of someone who just really knows how to piece together an awesome outfit? Someone whose style you’re just dying to emulate?

I came across an article in Venture Beat for a brand-new digital concept in fashion. Poshmark, in Menlo Park, CA, is launching a women’s fashion marketplace in app form where members can follow the closets of fellow fashionistas and buy coveted items at up to 70% off retail. No longer do you need to chase after these style mavens at the mall! LOL, am I the only one who actually does this and looks like a crazed stalker in the process??

Courtesy of Venture Beat

Courtesy of Venture Beat

It’s fabulous, socialization of looks and trends for fashion lovers! You can even sell your own wares!  Based on your tastes and closet browsing history, you’ll get a feed from the app that connects you to your fave designer duds and style icons. When you follow others or make purchases from their closets or other retailers, the app will craft your own unique Style Genome. And the best part is that you can have a split fashion personality – boho and preppy, glam and grunge…you’ll never be pigeon-holed into one category again!

Absolutely BRILLIANT concept. And they’ve gotten millions upon millions from angel investors like Aston Kutcher and Rachel Zoe to prove it.