Take Control Of Your Future And Reap The Rewards

Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I’m not talking about the Amazon bestsellers, I’m talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn’t happen for everyone. Authors can bust their tails for years and years, writing book after book and never make it.

So is it possible to make their dreams become a reality?

Absolutely – through education and execution.

I watched a video tonight, hosted by Nick Stephenson, bestselling fiction author and entrepreneur. His book, Supercharge Your Kindle Sales, is flipping fantastic!! He provides invaluable insight about self-publishing and how to launch a successful author career on his website, Your First 10K Readers. But what I want to point out to you here is a really great point made in the video… one that’s not only applicable to self-pubbed authors but also to aspiring entrepreneurs.

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Here’s the gist. Authors have a choice. They can endlessly spin their wheels, trying to figure out how the publishing industry works while using trial and error to test new ways of gaining traction and visibility for their work.

OR…

They can make an investment in their careers and pay for that knowledge. Learning from someone else’s missteps can save a tremendous amount of time and money. It can also preserve their sanity. =)

Then, they can apply their newfound knowledge and execute their success strategy.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

This advice definitely hits home for me as an author as well as an entrepreneur. What Nick is saying makes so much sense. If you’re looking to build a business – whether it be in publishing or another industry – spend time up front to figure out how to avoid common pitfalls. The intelligence you can gather is worth the investment and it will help guide your decision-making processes. Save the time for doing what you love and apply the tried-and-true methods of building your success. Leverage lessons learned and reap the rewards earlier.

Why put off until tomorrow what you could definitely achieve TODAY?

Guest Blog Post – Gabriel Weinberg, Founder of DuckDuckGo

HAPPY RELEASE DAY!!!! Today is the launch of Traction – How Any Startup Can Achieve Explosive Customer Growth, co-authored by Gabriel Weinberg and Justin Mares and in support of the release, I’m thrilled to host a guest post by Gabriel Weinberg, founder of the search engine DuckDuckGo, that provides insight to what you can expect from this invaluable startup marketing handbook. The concepts are applicable to any startup endeavor and a resource I’d recommend to any entrepreneur. But don’t take my word for it…the reviews speak volumes.  With success stories like Seth Godin and Alexis Ohanian singing its praises, you can’t go wrong. My advice? One-click. NOW.

6 Common Traction Mistakes and How to Avoid Them

I’ve made every one of these six common mistakes in the pursuit of traction. They’re so easy to make because they’re all counter-intuitive, working against your natural instincts. I hope you can avoid them! Like with a lot of issues, the first step is recognizing and acknowledging you have a problem.

Mistake #1: Not seeking traction early enough.

The secret to a successful launch is to focus on getting traction right from the beginning of product development, by continually pouring a steady stream of cold customers into your product (leaky bucket) while you are building it.

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That’s the only way to really find out where the leaks are, as your beta customers are too close to you and don’t have fresh eyes. By running fast and cheap traction tests, you also figure out pre-launch what niche to market to initially, what marketing will resonate with that niche, and what marketing channel to use to reach them. In other words, you discover a credible distribution strategy, such that when you launch you can actually get traction right away.

Mistake #2: Not setting an explicit traction goal.

Your traction goal should be enough traction to reach an inflection point in your company. When just starting out, this is usually one of three things:

  1. Enough traction to raise money;
  2. Enough traction to be profitably self-sustaining; or
  3. Enough traction to prove to your extended team that you have product/market fit.

Once you have a hard number, you can measure your traction efforts against this explicit traction goal. If a marketing strategy in its best case won’t move the needle in terms of your goal, then you shouldn’t do it, even if you know it will get you some traction.

Mistake #3: Not considering all 19 traction channels.

cono redondo target con sombra rojoIn talking to and studying hundreds of successful entrepreneurs for Traction (the book), we found that there are 19 different customer acquisition channels companies use to get traction.

A key insight was that often the most successful startups were using under-utilized channels in their industry. In other words, asking what channels are good for B2B or B2C or a particular situation is the wrong question. The right question is how could I possibly use each of the 19 channels, quickly followed by a creative brainstorm. This is the first step in our Bullseye Framework for getting traction.

Mistake #4: Not doing fast and cheap traction tests.

When testing traction channels, the goal is to run fast and cheap marketing tests to roughly answer the following three questions:

  1. How much will it cost to acquire customers through this channel?
  2. How many customers are available through this channel?
  3. Are the customers that you are getting through this channel the kind of customers that you want right now?

Some founders mess up this step by prematurely scaling their marketing efforts. Keep in mind that, when testing channels, you are not trying to get a lot of traction with a channel just yet. Instead, you are simply trying to determine if it’s a channel that could move the needle for your startup. Your main consideration at this point is speed — to get data and to prove your assumptions.

Mistake #5: Not focusing on one core channel.

At any stage in a startup’s life cycle, one traction channel usually dominates in terms of customer acquisition. That is why we suggest focusing on one at a time, but only after you’ve identified a channel that seems like it could actually achieve your traction goal.

The way this step gets most often messed up by founders and marketers is by keeping around distracting marketing efforts in other traction channels, especially earlier efforts that no longer move the needle but once did. This is additionally confusing because oftentimes focusing on your core channel involves channel strategies that utilize other traction channels. One channel is still dominant, but others feed into it. Focusing is the only way to truly become an expert at your core channel, which you need to do if you’re going to uncover cutting edge tactics within it, which often have non-linear rewards.

Mistake #6: Not using a structured approach.

There are nineteen different traction channels, and most founders consider only a few. That’s a big mistake because often under-utilized channels in a given industry have the greatest growth potential. Yet, at the same time, you can’t try all nineteen at once effectively.

You need to apply a framework for getting traction like the Bullseye Framework we present in Traction. It is a simple, three-step framework that involves brainstorming across all channels, testing a few at a time, and then focusing on whatever channel seems capable and most probable of reaching your pre-defined traction goal (you defined one right?). Whether you use our framework or another or your own, please take a structured approach to getting traction.

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Explosive Growth Is The Goal & Traction Is The Key

Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction. 
You may be aware of a book called Traction, penned by Gabriel Weinberg (@yegg, founder of DuckDuckGo) and Justin Mares. What you may not know is that they’re releasing a 2nd edition on October 6, and as part of the re-launch, they’re hosting virtual office hours with local startup communities who collectively order 25+ copies (that’s really not that many). You can pre-order it right now for about $15 on Amazon, which is nothing if it helps your business grow even 1% faster.
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Traction covers each of the 19 marketing channels available to startups (with a full chapter on each), and lays out a simple framework that will help you figure out the channels that are likely to grow your business. The book also includes interviews and case studies from the founders of Reddit, Wikipedia, Kayak and more, where they talk about how they got traction in the early days of their companies, and how they scaled.  The book has been praised by Eric Ries, Fred Wilson, Alexis Ohanian, and James Altucher.  See www.tractionbook.com to for some interesting sound bytes.
If this appeals to you (and you can grab the first 3 chapters for free here http://tractionbook.com/traction.pdf), grab a copy through this link so we can get you some sweet perks:
  • If you buy 25 copies through that link, you get to hold office hours with Gabriel Weinberg.
  • If you buy 250 copies through that link, Justin Mares will come to your city and give a workshop on getting traction.
This is a really great opportunity to purchase a copy of a really helpful book and to get some personal time with two successful startup business founders.
Want to experience explosive growth for your business? Traction is the key.

How About A Giveaway To Celebrate Summer??

 

Woman at beautiful beach holding sunglasses

Ahhh…wish this was me right now but in a couple of days it will be!

How about a giveaway to celebrate the long-awaited arrival of SUMMER???  For the chance to win a $50 Amazon gift card, click here to enter! There are tons of chances to win and with all that cash from Amazon, you can fill your Kindle with lots of fabulous summer reads…people seem to like this new book UNLIKELY VENTURE. Just something I’ve heard… =)

The giveaway ends on May 30 and the winner will be notified by email.

Mega Summer Giveaway – $500 GIFT CARD!!!!!!!

Spring into SUMMER with a giveaway to end all giveaways!!!!! And have a mojito while you’re at it. LOL.

Mojito

Of course The Idea Mama is participating!!!! =)

I don’t normally post giveaways on my blog but this one is too good not to share. Run by an entrepreneur, supported by entrepreneurs, with a prize that ANYONE would appreciate!!!!!

Amy Brantley, owner of A Girl and Her eBooks and Book Promos by A Girl and Her eBooks (a fellow entrepreneur =)) is hosting a $500 gift card giveaway to Amazon, Barnes & Noble, Walmart, Target, OR PayPal (Winner’s Choice).

Is that INSANE or what?????

All you have to do is click HERE to enter! You have so many entry options to maximize your chances at winning this fabulous prize!!!

The contest ends June 21, so get your entries in!

GOOD LUCK!!!!

Giveaway Time! $50 Amazon Gift Card & Swag!!!

It’s giveaway time!!!! How would you like a chance to win a $50 Amazon gift card and your choice of one of my fab SWAG items????

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Soooo easy to enter…just like my Facebook fan page, follow the Twitter accounts listed, and/or tweet a message about Unlikely Venture!

It’s already pre-populated so you don’t even have to make one up!!!!  =)

Click Here To Enter The Rafflecopter Giveaway!

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I’m So Thankful For…

All of YOU!!!!! ❤ ❤ ❤

So in honor of Thanksgiving, I thought it would be fun to do a GIVEAWAY!!!!!

And who wouldn’t want to win a $25 Amazon gift card, especially this week when the cyber deals are a plenty? Plus, you can also win an e-copy of my newly launched contemporary romance, UNLIKELY VENTURE!!!

So many ways to win!!!  You can add UNLIKELY VENTURE to Goodreads, follow me on Twitter, “like” my Facebook author page or subscribe to my mailing list!

Click here to enter the Gobble Gobble Giveaway!!!

 HAPPY THANKSGIVING!!!!!

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