Let Me Tell You A Story…The Art Of The Pitch

I’m a storyteller. My mind is a jumble of plot points, character banter, and, OMG moments. Stories are made up of so many components carefully crafted to elicit an emotional response from a reader. I write all types of romance, so you can probably guess what kinds of emotions I strive to pull out of my readers. My books are a collection of all things steamy, suspenseful, and heart-warming, and I want my readers to feel everything that my characters do. Not an easy feat. But when you strike the perfect balance between words and emotion, you’ve got gold. This is always my goal with every book I write. And it’s a skill I can apply to so many different business endeavors.

Case in point…my new app, Vorbii.

Vorbii is a unique app designed to help partners in a relationship reconnect. And who better to deliver on that than someone who gets paid to create rich and satisfying romantic relationships that stand the test of time???

But I don’t only write relationships that experience their fair share of trials and tribulations; I’ve lived one for the past seventeen years. I know good relationships, and I understand how important communication is between partners. There are so many things that distract us on a daily basis, things that take the focus off of relationships and in effect, cause them to suffer – job, stress, activities, family obligations, housework…read: MOUNTAINS OF LAUNDRY….

Being inundated with responsibility leads to stress. Stress leads to frustration and anger. And frustration and anger deteriorate a relationship, particularly if they’re kept bottled up. That only makes the feelings fester, and the slightest little trigger will unleash them like a can of Coke that’s been shaken and popped open.

No bueno.

But even though people might be able to relate to all of that, does it really make an impact? Does that explanation really drive home the need to communicate with your partner – to share your desires and to facilitate compromise in a fun and engaging way?

Probably not. It’s okay, you can say it. I’m not offended. It doesn’t really strike me, either, and I’m the one who designed it!

So now that I’m at the point where I need to start chatting up my app and how it can add bliss to your lives, I’m faced with yet another challenge…how do I make you care? You know what I’m saying is really important, but it’s not tangible. It is fluffy. There isn’t anything behind it for your emotions to grasp. And it doesn’t end with a super sexy bedroom scene.

Yet…

So I need to convince you in another way, one which will make you race to the app store on your iPhone to look for my app. In full disclosure, you won’t be able to find it quite yet, as it’s still early stages.

But back to the story…

Mark and Elisa had just celebrated their seventeenth anniversary. To any outsider, they had a picture-perfect life – a beautiful house, two engaging children, expensive cars, fulfilling careers…everything they could ever want. But deep inside their walls, they never really looked at each other. They never acknowledged the other’s presence. They barely brushed fingers at the dinner table. They never tried to steal a quick kiss while rushing down the hallways of their home. Their communications were reduced to handling logistics of life. They slept in the same bed at night but escaped to very different places while they lay next to one another. They’d forgotten why they were together in the first place, and they didn’t care to remember. They’d lost their connection, and their relationship withered, ending in divorce.

Not every story ends with a happily ever after, but it’s not too late to rewrite yours.

Communicate, connect, and repeat…with Vorbii.

The Beginning. =)

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Why Authors Should Adopt The Mindset of An Entrepreneur

I’d recently guest posted on The Authorteers and wanted to share with you all here as well. =)

I don’t accept criticism well. Oh sure, I say I can handle less-than-stellar feedback. But then when it comes, I sit with my eyes open wide, nodding my head as the critiques pelt me like icy cold drops during a monsoon-like rainstorm, a tight smile stretching my lips so they won’t quiver… yep, I crumble like a house of sand. Worst poker player ever. You always know what I’m thinking… always.

I think this is attributable to a few different factors. First and foremost, I’m an approval seeker. I crave accolades, and positive reinforcement totally charges me. Second, I have an insane amount of passion for my endeavors, whether it be handbag design, writing, blogging, or my career in general. I work hard and when I really believe wholeheartedly in the quality of my efforts, I want them to be recognized. It’s not enough for me to be satisfied with the end result. And when people I care about are less than starry-eyed over something I’ve done, well, it’s a tough pill for me to swallow.

Such was the case this weekend. My husband and greatest supporter, read a book I’d recently finished. He is not a romance reader, but he loved my other books to the extent he could, as someone who much prefers reading Michael Creighton. I felt certain he’d love this one too and truth be told, I was excited for him to read it because I think it’s my best one yet.

But there were no kudos for this story. Instead, I got a boatload of Post-Its and an overall assessment of “it’s… okay.”

Young crying woman in depression drink drinking alcohol

Heartbreaking is the only word I can use.

So by now you’re probably wondering – why is she telling me all this?

Trust me, there is a point.

I took a chance with my manuscript. Publishing a story with a predictable plot isn’t going to send people flying to Amazon and elicit gasps as the scenes unfold on their e-readers. I chose to push the envelope and navigate outside the norm. Maybe it will be to my detriment but I wanted to give my readers something a little different. I took a risk that may turn people off or make them die-hard fans because I believe in myself and my work.

Criticism is tough to swallow but it’s not always a bad thing if it drives you harder and helps you perfect your end product. Don’t give in to self-doubt. Stay true to yourself. Embrace any feedback that will help you achieve your goals.

My advice? Think like an entrepreneur! Establishing an author platform is similar to launching a new business, so why not adopt the mentality that will help you sharpen your focus and build your brand?

Start Up Business Launch Success Office Desk Concept

Passion Is A MUST! – Trying to gain traction with any new endeavor can be extremely disheartening at times so the more you believe in your offering and your ability to sell it to the masses, the more effective your end product (and outlook) will become.

Listen To The Naysayers! – Don’t delude yourself into thinking your offering is the end-all, be-all.  You need a thick skin if you’re going to succeed as an entrepreneur. People will slam your ideas. Get used to it. Graciously accept criticism and feedback then figure out how to respond to objections. Figure out what your key differentiating points are and highlight those to everyone and anyone.

Never Be Complacent! – You’ll have to work harder than you’ve ever worked before to create momentum and then work even harder to KEEP it. I heard a really cool quote this weekend that totally applies. I was at a writing conference and a number of bestselling authors were presenting on sales strategies. They all said market yourself like you’re nobody EVEN IF you’re somebody. This applies to ALL business endeavors.

Be Restless! – Let your creativity flow! Don’t be complacent and accept the status-quo. Dig deep and figure out to disrupt. Take risks! It’s okay to incorporate new ideas into your offering. Make it as compelling as possible and if at first you don’t succeed…. well, you know the rest.

Mark Cuban’s Advice To Entrepreneurs – Risk, Energy, and Funding

According to online dictionaries, an entrepreneur is “a person who starts a business and is willing to risk loss in order to make money” or “one who organizes, manages, and assumes the risks of a business or enterprise.”

Well, I get a check for both of those. My past venture into the fashion industry was fraught with risk and cost me plenty. Now, I have little to show for it, save for a closet full of the most amazing handbags EVER CREATED.

I’m normally a risk-averse person, but somehow, when I’m on a quest to find the formula for success in some endeavor, I throw tons at it – money, energy, time – hoping to find the magical components. The problem is, when you invest in something you really don’t understand, you come up empty more often than not. Knowledge is power, sometimes more so than money, and that’s what struck me with this video from Mark Cuban.

The big takeaways?

Seeking funding for a new business venture is failure. It’s an admission that you can’t hack it on your own, can’t find success with the resources you already have, and need to sell-out in order to plunge forth. The question is, how successful will you really be when you are on the hook for millions of dollars to others who believed enough in your idea that you probably could have rocketed on your own first, albeit a little slower??

I never thought of it that way…

My latest venture is challenging, to say the least. And while I’ve researched the concept itself, I’ve thought many times about how I’ll pitch the idea to investors, how I can get into an accelerator, how I can get the attention of venture capitalists…all so I can command funding and leverage expertise from those who have already found success.

But after watching this video, I realize my mindset needs some fine-tuning. Funding is not necessarily the answer. Preparation is the missing element in my formula. It’s where I fell short with my first business. Not taking enough time to learn about the industry before jumping in, spreading myself and my resources too thin to be even slightly effective, not doing enough research in the form of focus groups prior to designing my products. It was a totally ad hoc, fly-by-the-seat-of-my-pants, throw-lots-of-crap-at-the-wall-and-see-what-sticks process, with no tried-and-tested repeatable elements. I had no blueprint, no measurable metrics, and no plans for future execution. So, what did I do? Hired a new, more expensive PR firm (which did squat, btw), designed even more products without customer input, spent more money than I could afford…only to land flat on my face with no answers and lots of anguish.

I never acquired the knowledge, though I did amass mountains (now they’re more like hills) of debt as a result. I could have mitigated the risk with a deep understanding of the business landscape, including potential pitfalls and competition elements. But not me! I’m an instant gratification whore, way too impulsive and impatient to waste time on LEARNING, of all things.

To my own peril. I’ve raised many a glass to that toast, regrettably…

So, Mark. Thanks for the advice. Knowledge is the most powerful tool in your arsenal. The more ammo you have, the more prepared you are for battle. And yes, it IS a battle. But winnable if your head is in the right place.

What Does Success Look Like???

Let’s face it – the unknown is daunting.  Even extensive planning can’t always prepare you for challenges you may face in your entrepreneurial endeavors – whether you’re a startup CEO, a handbag designer or an aspiring indie author. Sometimes you just need to trust in yourself and be confident in your abilities. Obstacles may seem insurmountable at first glance but if you are dedicated to your efforts and you do the proper research, you WILL work through them.

You can’t crush true entrepreneurial spirit. If you have it, it’s only a matter of time before you find your niche. Each “failed” attempt has to be viewed as a lesson learned. The real failure comes about when you don’t take anything away from the experience, when you don’t apply any of your newfound knowledge to your next endeavor.

My advice is simple. Embrace the unfamiliar and power through. You’ll never know the full extent of your capabilities if you don’t navigate outside your comfort zone. We can’t always be the best at everything but we should always strive to be. Don’t let fear of failure hold you back. Sure, you may accumulate a mound of debt in the process (something your husband won’t ever let you forget) but you will have taken control of your future.

Clear strategy concept as a straight road going over confused paths for achieving success in the future as a symbol of business vision and planning to solve the maze.

Be passionate! If you aren’t, find a new goal. You’re not cut out to be an entrepreneur. It takes too much time and effort to launch a new business and if you don’t love what you’re doing, you’ll never get it off the ground. If you’re not willing to work harder than you’ve ever worked before, preserve your sanity and come up with a new game plan.

Take a risk. You’ll never have all the answers or the insight you need to feel comfortable in EVERY situation.  But that’s okay, because you have faith, drive and ideas to propel you toward your goal.  Sometimes, that’s all you need to achieve success.

Believe in yourself and what you can do. SEE yourself creating, developing, designing, writing, and selling. The powers of the subconscious mind are astounding. Envisioning success is just more positive reinforcement you can apply to your effort. Never let negative thoughts permeate your mind – they will only hamper your efforts. See yourself hitting #1 on the New York Times bestseller list, see a Hollywood A-lister clutching one of your evening bags as she graces the red carpet at the Oscars, see your gadget in the hand of Mark Zuckerberg as he sings its praises to the press. See it, believe it, and make it a reality.

Don’t be afraid to fail.  That only really happens when you give up on your dreams. Outcomes that don’t match your expectations aren’t an indication of defeat. Think of them as lessons learned, pearls of wisdom to draw upon at a later time, things that need to be tweaked as you progress toward meeting your goals.

Try new things. Be creative. Think outside the box. Do something nobody has thought of before. Find the whitespace and clutter it up with your ideas. Don’t try to create demand; figure out what people need and give it to them. Why waste precious resources building something that nobody wants?

Life is all about taking chances. If you play it safe ALL the time, you’ll never uncover your true potential and untapped talents.

LEAP. Nothing worth having ever comes easily. Even if you crash-land, you can still say you tried.

And finally, never give up… on your dreams or on yourself.

Business woman celebrates successful deal at office. Business People

How Do You Know You’re Ready For Launch?

We all want a big-splash launch – no matter what the offering. Who wouldn’t want mountains of accolades and recognition for a job well done?

In the period leading up to your big day, the best advice I can give consists of one very important word – plan.

Planning is critical to a successful launch, so make a list of everything you can possibly do to make your event as grand as possible. Here are a few suggestions to consider:

  • Create a Task Timeline – Identify each component of your launch prep along with an expected timeframe for completion and a point of contact.
  • Prioritize Each Task – For each group of tasks you’ve outlined, ask yourself which ones will have the greatest impact on your launch. Focus on the ones that will deliver the biggest bang for your buck first.
  • Ask For Help – Reach out to all your contacts – family, friends, colleagues – anyone who can help you spread the word. Send them Facebook posts, tweets, images to share via Instagram, fliers to hand out in their towns – anything that will highlight awareness.
  •  Leverage Your Existing Fan Base – Come up with creative ways to engage your existing fans. Word of mouth is the most effective way to generate interest because of the credibility factor so ask your fans to get involved with your launch.
  • Cross-Promote – Identify potential partners who have launches around the same time as yours and augment your target audience by gaining access to theirs.
  • Maintain Your Plan – Update all notes and statuses so at any given point, you can see exactly what your progress has been in preparing for the launch.
  • Follow-Up As Needed – People generally don’t have a sense of urgency about someone else’s endeavors so a gentle nudge is sometimes warranted.
  • Get Out the Corkscrew – When you’ve fully executed your plan and feel confident you’ve done all you can do, the rest is up to the stars. So sit back, relax and have a glass of wine because you deserve it.

Red and white wine pouring on wood background

Take Control Of Your Future And Reap The Rewards

Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I’m not talking about the Amazon bestsellers, I’m talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn’t happen for everyone. Authors can bust their tails for years and years, writing book after book and never make it.

So is it possible to make their dreams become a reality?

Absolutely – through education and execution.

I watched a video tonight, hosted by Nick Stephenson, bestselling fiction author and entrepreneur. His book, Supercharge Your Kindle Sales, is flipping fantastic!! He provides invaluable insight about self-publishing and how to launch a successful author career on his website, Your First 10K Readers. But what I want to point out to you here is a really great point made in the video… one that’s not only applicable to self-pubbed authors but also to aspiring entrepreneurs.

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Here’s the gist. Authors have a choice. They can endlessly spin their wheels, trying to figure out how the publishing industry works while using trial and error to test new ways of gaining traction and visibility for their work.

OR…

They can make an investment in their careers and pay for that knowledge. Learning from someone else’s missteps can save a tremendous amount of time and money. It can also preserve their sanity. =)

Then, they can apply their newfound knowledge and execute their success strategy.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

This advice definitely hits home for me as an author as well as an entrepreneur. What Nick is saying makes so much sense. If you’re looking to build a business – whether it be in publishing or another industry – spend time up front to figure out how to avoid common pitfalls. The intelligence you can gather is worth the investment and it will help guide your decision-making processes. Save the time for doing what you love and apply the tried-and-true methods of building your success. Leverage lessons learned and reap the rewards earlier.

Why put off until tomorrow what you could definitely achieve TODAY?

Startup Spotlight: My Super Nanny Is Now In The USA!

Finding a reliable caretaker for your child is no easy feat. Word of mouth may find you the perfect babysitter, but what happens when said babysitter decides to get a full-time teaching gig, leaving you high and dry? What if the next babysitter allowed your toddler to walk up and down a steep staircase unattended, when they’d only just begun to scale those stairs under Mom’s watchful eye? What if you just can’t find anyone you can really trust to watch your precious angels, and you really are in need of a night out with the girls???

Then, it’s My Super Nanny to the rescue.

The Australian-based company is centered around three core values they believe all nannies need to possess – reliability, care, and intuition. Not all nannies are the same, nor are all families. Needs differ greatly. My Super Nanny uses a special algorithm to pair the right partners, leaving parents with more time for enjoyable tasks. For a small monthly fee of $6.95, you have access to lists of carers. You don’t pay for your nanny unless you feel comfortable with your choice and want to establish contact, making it a lower-risk proposition.

My Super Nanny provides fast, efficient and safe methods for contacting carers. After that initial contact, they let the client and the nanny make the rest of the arrangements such as pay, hours, and tasks.

And, the great news is, My Super Nanny has just launched in New York and California! To celebrate the launch, they would like to offer a free 365-day membership, which allows full access to their services. The code to use is MSN-S157L and it is only available for a limited time.

It is as easy as putting sprinkles on your ice-cream:
2. Enter code MSN-S157L
3. Contact unlimited nannies or post as many jobs as you’d like
Follow My Super Nanny Online & Find Your Perfect Nanny Now!
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