Startup Spotlight: Geek Mom Media

One of the challenges startups often face is finding time to establish a robust online presence that fully represents their business, value proposition and scope of services. Understandably, preliminary efforts are concentrated more on the service offerings themselves but even if a company offers products and services that are in high demand, if nobody can find the company, it won’t be able to make a sale.

I recently connected with the owner of Geek Mom Media, Julie Jimenez, who formed a company specifically to help startups navigate the technology required to create their online homes,’ doing the geek stuff’ so they don’t have to. Building a business is challenging enough without having to dedicate resources to marketing when operating on a shoestring budget.

GMM Image 2Julie, you have an extensive background in Information Technology, with an impressive and diversified resume. What made you decide to leave a successful career and delve into the world of entrepreneurship?

It wasn’t a planned career move.  In 2012, my daughter who lived in California was poisoned, using her malfunctioning 1940’s oven, by carbon monoxide. After several months of major health issues, I tried to transfer from Texas to California so I could help her.  My aging mother, who also lives with me, had just been diagnosed with Alzheimer’s Disease, another reason I needed to be closer to family.  I continued to work remotely in CA for a about 6 months, but a transfer never materialized so I ended up taking early retirement and started looking at things I could do from home to supplement my income.

The number of aspiring entrepreneurs is rapidly growing and everyone is looking or a way to click with their online target audience(s). How can Geek Mom Media help?

I have a lot of experience in designing websites, either from scratch or on various website builder platforms, including blogs like WordPress and Tumblr.  I can help new startups get on-line reasonably fast with a professional presence, then can train them to maintain their own site or sub-contract to do it for them at reasonable cost.

What are your top three tips for people looking to establish an online presence?

Start with something simple, that can easily be updated or maintained themselves if cost is an issue. Don’t be afraid to ask for help from a professional – there is a steep learning curve with even the easiest website builder programs available. Your time is valuable, spend it doing what you know how to do. Look for a company that can offer you solutions to need, time & budget constraints, someone that will take the time to understand what your needs are and provide guidance and options to help you get where you desire to be.

What is your favorite part about running your own business? 

The ability to schedule my work around the needs of my family and personal life.

Did you have any big aha! moments as you launched Geek Mom Media?

Yes!  Over the past several years, since retiring in 2013, I have tried a couple of different things.  In the end, the most fun and success I’ve had has been doing what I love and knew how to do well already.

What would you say are the top three skills needed to be a successful entrepreneur?

Be willing to stretch outside your comfort zone. Set goals for yourself; daily, monthly, annually and have a overall 5 year plan. Believe in your own abilities and have the patience or fortitude to stick with it. I love this quote – “A quitter never wins and a winner never quits.” Napoleon Hill.

What have been some of your failures since launching Geek Mom Media, and what have you learned from them?

Incorrect branding:  I initially started out with another name and website url.  It didn’t fly at all.  It really didn’t describe the essence of who I am.  Geek Mom Media fits who I am as a individual much better.

I also did not have a set of cohesive long term goals, so like a GPS without a address programmed, I had no idea where I was going and when if ever I would actually arrive. It wasn’t until I had a plan and destination that I started seeing progress.

As a momtrepreneur, what advice can you offer other moms who are trying to launch a brand-new business?

First of all believe in yourself, you’re a mom, one of the most valuable individuals on earth!  Include your family in your planning, brainstorm with them & friends to ensure you are on the correct path and embarking on the right journey.  Create some form of business plan, that will help you understand the costs of everything involved, from baby-sitters to inventory.  Then research the various products, companies or ideas you are considering to determine which resonates most with your values.  In the end, if what you want to do is not you, does not fit within your lifestyle or your belief system it’s the wrong vehicle to get you where you want to go.  Don’t be afraid to take the time to do it right the first time, if you don’t have time now you may never find or have time later, to do it again.

If you had the chance to begin your career again, what would you do differently?

Start planning for retirement immediately.  I had a retirement plan, allbeit not a good one.  The challenges I’ve met, the past several years, have mostly depleted any savings outside of my normal retirement benefits. Have multiple streams of income where possible, find a opportunity you can get involved with in some way, that will give you residual income, then don’t give up to quickly.

What motivates you?

My faith in God and the knowledge that whatever happens in my life, He is always in control.  No matter how low I may feel, I always have something I can offer someone else to make a difference in their life.  I can always find something I love doing to keep going the next mile.

Connect With Julie at Geek Mom Media:

Website  Facebook  Twitter  Instagram  Pinterest  LinkedIn

 

 

I Need Some Advice…And A Line Of Credit

Let’s face it. New business owners have a heck of a lot to learn when they’re first starting out and they often learn very costly lessons. Wouldn’t it be great to have a trusted funding resource with expertise in your industry, which could guide decision-making with sound advice and help you better manage your financial resources?

Back in my handbag design days, I spent a lot of time and money trying to boil the ocean. That’s a big-time business cliché, I know, but it really was applicable. I didn’t know what handbag styles would be a hit so I created a lot of different prototypes just in case, in an attempt to please as many potential customers as possible. Damn, that was a pricey error in judgement. I cast too wide a net and didn’t narrow in on my target demographic. Then, I spent an insane amount of money on PR to reach all those potential customers. Another waste. Bad mistakes turned into colossally huge ones because I became desperate….to make money, to get press, to find customers.

Presenting a new idea - crowdfunding or community funding concept

Presenting a new idea – crowdfunding or community funding concept

It would have been great NOT to max out a bunch of credit cards and work with a funding source that could have provided advice along with a line of credit. I could have owed much less and worked with financial experts in the fashion industry who could have provided valuable insight around the right areas of focus for my fledgling business.

I actually came across a company called Bankers Healthcare Group that does just that…unfortunately for me, they are in the healthcare industry not the fashion industry. But lucky healthcare professionals can take advantage of their knowledge and the specialized financial services they offer, like credit cards designed specifically for their industry, working capital, loan programs and even a StartUp Express program that gives access to a substantial chunk of change in as little as 3 days (no business plan required – although you should know by now how I feel about going into a business without a plan!!!). At the end of the day, it’s just one example of a resource that provides more than just funding…it provides guidance and support.

A roadmap for expansion is critical but it’s hard to know, early on, what components should be included. Once you decide your focus, it’s much easier to correctly allocate funds. I think starting out, small business owners need that guidance from people who’ve made mistakes in expanding their own businesses or have seen mistakes others have made and can provide valuable insight about common pitfalls to avoid.

Figure out your target audience, determine where they “play”, then figure out how to reach them where they are most affected by your message. Learn from people who’ve been successful in the past and take advantage of their failures. There are always pearls of wisdom to be gained. Establish relationships and nurture them, as they are absolutely critical in growing a business. Determine the “what” and “why”, then ask questions and do research to establish the “how.”

Once your roadmap is set, find a lending partner who you can vet your plans with and who can guide your financial decisions. Leverage every source of knowledge available to you and choose the trusted lender that can provide advisement in addition to cash.

Mega Summer Giveaway – $500 GIFT CARD!!!!!!!

Spring into SUMMER with a giveaway to end all giveaways!!!!! And have a mojito while you’re at it. LOL.

Mojito

Of course The Idea Mama is participating!!!! =)

I don’t normally post giveaways on my blog but this one is too good not to share. Run by an entrepreneur, supported by entrepreneurs, with a prize that ANYONE would appreciate!!!!!

Amy Brantley, owner of A Girl and Her eBooks and Book Promos by A Girl and Her eBooks (a fellow entrepreneur =)) is hosting a $500 gift card giveaway to Amazon, Barnes & Noble, Walmart, Target, OR PayPal (Winner’s Choice).

Is that INSANE or what?????

All you have to do is click HERE to enter! You have so many entry options to maximize your chances at winning this fabulous prize!!!

The contest ends June 21, so get your entries in!

GOOD LUCK!!!!

Taking It To The Street…Maybe With Some Wine And Cheese

In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales.

Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and on. But all the action is online, right??

Ummm, research shows that’s not exactly the case anymore.

Successful selling is rooted in relationships…personal relationships established via in-person meetings and informal, lighthearted conversations. So we need to turn our focus to OFFLINE advertising to differentiate us from the competition. Making yourself accessible to potential customers, giving them a chance to find out who you are and what you’re all about – it goes a very long way and may make them more inclined to patronize your business.

Hitting the pavement may be just the ticket to launch your company to the next level. If you were wandering around a bookstore, wouldn’t you think it was cool to run into an author in your favorite genre hosting a meet and greet? Maybe get a chance to pick their brain about their characters, what drives them to write, where they draw inspiration from? Maybe you might buy one of his/her books because you were just so impressed with their warmth and engaging personality. Maybe you read the book, love it and recommend it to a friend. Maybe that friend is Ellen DeGeneres and the author gets picked up for a segment based on your referral and hits the New York Times bestseller list the next week. Just saying, it could happen. And so the story goes…no pun intended. =)

Don’t discount the importance of face-to-face interaction. A handshake and a smile feel so much better than a private Facebook message, don’t they?? Hosting a cocktail party is a great way to get to know prospective clients!

Red and white wine pouring on wood background

Just make sure you don’t kick back too much.  Remember, you’re working not partying on spring break. =)

Couple having fun in disco night club with body tequila party

Put A Little Sex In The Headline

Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn’t have to be graphic either, by the way. Just suggestive. =)

PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don’t have a hook, they don’t have a story. The surest way to get a response is to give them the whole setup. If you can’t hook an editor, you won’t have a shot of hooking readers.

Press conference

An attention-grabbing headline is the first step. Think about this blog post. Did you click the link because there was a sexual reference in the title? Don’t be shy, it’s all good. I’ll bet everyone reading this was just as curious as you. If I hadn’t written it, I’d have done the same thing.

Eliminate the mundane. People won’t care. You need to find the angle that will pique their interest and work it into your pitch.

Here’s another little tip. Less is more. Your pitch needs to be short and sweet. Make your point once, quickly, before the editor loses interest otherwise your brilliant story will most assuredly end up in the desktop trash bin.

7 Must-Do Tips For Startups To Generate Good PR – Entrepreneur

Oh yeah, one more thing. Proofread your email and make sure you’re addressing the right editor because it would really suck if you sent your pitch to the wrong person at the wrong publication because that’s your one chance to make a first impression, folks.

Wine and editorial pitches DON’T mix!!!