Take Control Of Your Future And Reap The Rewards

Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I’m not talking about the Amazon bestsellers, I’m talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn’t happen for everyone. Authors can bust their tails for years and years, writing book after book and never make it.

So is it possible to make their dreams become a reality?

Absolutely – through education and execution.

I watched a video tonight, hosted by Nick Stephenson, bestselling fiction author and entrepreneur. His book, Supercharge Your Kindle Sales, is flipping fantastic!! He provides invaluable insight about self-publishing and how to launch a successful author career on his website, Your First 10K Readers. But what I want to point out to you here is a really great point made in the video… one that’s not only applicable to self-pubbed authors but also to aspiring entrepreneurs.

51uaOYm2NUL._SX331_BO1,204,203,200_

Here’s the gist. Authors have a choice. They can endlessly spin their wheels, trying to figure out how the publishing industry works while using trial and error to test new ways of gaining traction and visibility for their work.

OR…

They can make an investment in their careers and pay for that knowledge. Learning from someone else’s missteps can save a tremendous amount of time and money. It can also preserve their sanity. =)

Then, they can apply their newfound knowledge and execute their success strategy.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

This advice definitely hits home for me as an author as well as an entrepreneur. What Nick is saying makes so much sense. If you’re looking to build a business – whether it be in publishing or another industry – spend time up front to figure out how to avoid common pitfalls. The intelligence you can gather is worth the investment and it will help guide your decision-making processes. Save the time for doing what you love and apply the tried-and-true methods of building your success. Leverage lessons learned and reap the rewards earlier.

Why put off until tomorrow what you could definitely achieve TODAY?

Think Twice Before Joining The Style High Club

Hubby recently joined the Five Four Club. For $60 per month, he was promised an entirely new and fashionable wardrobe. Upon registering, he completed a detailed questionnaire so the company could gauge his style and taste and send him items according to his preferences.

Sounds simple enough, right?

The first shipment came the other day. I had to include pics because not only were the styles completely off, but the quality is extremely sub-par. The jacket is some kind of flimsy nylon material and the shirt is just a plain black t-shirt with a couple of buttons. Neither one of us was impressed and Hubby decided to cancel the membership.

IMG_2364

IMG_2365

After keeping him on hold for about twenty minutes, Hubby found out he couldn’t return the clothing items for a refund. That’s part of the program, not one they widely publicized, by the way. He was definitely cancelling after hearing that.

But then the customer service rep said if he’d like to continue the membership, they would send him higher quality items the following month. Hmm.

Can you say swindled???

That first month tells this company a lot about their subscribers. If customers let it go without complaining about the crappy items they’d received, the company continues to send them shoddy items, saving themselves wads of cash because they’re able to keep costs down and send the lower quality merchandise.

For the subscribers that may not be happy with the quality, they may not want to sit on hold for eons so they’ll just suck it up, take the clothes and not wear them (at least they won’t if they have wives like yours truly).

Only a few will be disgusted enough to call, sit on hold and complain to customer service. These are the ones who they still have a shot at retaining. Offer them better quality to keep them happy. It’ll cost the company a little more, but they’re already making money hand over fist with the others who are just accepting what was sent.

Then there are the dissenters…the ones whom they can’t convince to stay. These are probably few and far between and not the true target for this company anyway, so better to let them go. Not cost to the company since they don’t give refunds. They still sucker them for $60 a pop (even if it was only ONE pop).

The Five Four team is not really embracing the concept of customer loyalty. Or maybe they just don’t care. Seems like a scam to me. Buyer beware. Big time.

Taking It To The Street…Maybe With Some Wine And Cheese

In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales.

Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and on. But all the action is online, right??

Ummm, research shows that’s not exactly the case anymore.

Successful selling is rooted in relationships…personal relationships established via in-person meetings and informal, lighthearted conversations. So we need to turn our focus to OFFLINE advertising to differentiate us from the competition. Making yourself accessible to potential customers, giving them a chance to find out who you are and what you’re all about – it goes a very long way and may make them more inclined to patronize your business.

Hitting the pavement may be just the ticket to launch your company to the next level. If you were wandering around a bookstore, wouldn’t you think it was cool to run into an author in your favorite genre hosting a meet and greet? Maybe get a chance to pick their brain about their characters, what drives them to write, where they draw inspiration from? Maybe you might buy one of his/her books because you were just so impressed with their warmth and engaging personality. Maybe you read the book, love it and recommend it to a friend. Maybe that friend is Ellen DeGeneres and the author gets picked up for a segment based on your referral and hits the New York Times bestseller list the next week. Just saying, it could happen. And so the story goes…no pun intended. =)

Don’t discount the importance of face-to-face interaction. A handshake and a smile feel so much better than a private Facebook message, don’t they?? Hosting a cocktail party is a great way to get to know prospective clients!

Red and white wine pouring on wood background

Just make sure you don’t kick back too much.  Remember, you’re working not partying on spring break. =)

Couple having fun in disco night club with body tequila party