Startup Spotlight: My Super Nanny Is Now In The USA!

Finding a reliable caretaker for your child is no easy feat. Word of mouth may find you the perfect babysitter, but what happens when said babysitter decides to get a full-time teaching gig, leaving you high and dry? What if the next babysitter allowed your toddler to walk up and down a steep staircase unattended, when they’d only just begun to scale those stairs under Mom’s watchful eye? What if you just can’t find anyone you can really trust to watch your precious angels, and you really are in need of a night out with the girls???

Then, it’s My Super Nanny to the rescue.

The Australian-based company is centered around three core values they believe all nannies need to possess – reliability, care, and intuition. Not all nannies are the same, nor are all families. Needs differ greatly. My Super Nanny uses a special algorithm to pair the right partners, leaving parents with more time for enjoyable tasks. For a small monthly fee of $6.95, you have access to lists of carers. You don’t pay for your nanny unless you feel comfortable with your choice and want to establish contact, making it a lower-risk proposition.

My Super Nanny provides fast, efficient and safe methods for contacting carers. After that initial contact, they let the client and the nanny make the rest of the arrangements such as pay, hours, and tasks.

And, the great news is, My Super Nanny has just launched in New York and California! To celebrate the launch, they would like to offer a free 365-day membership, which allows full access to their services. The code to use is MSN-S157L and it is only available for a limited time.

It is as easy as putting sprinkles on your ice-cream:
2. Enter code MSN-S157L
3. Contact unlimited nannies or post as many jobs as you’d like
Follow My Super Nanny Online & Find Your Perfect Nanny Now!
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How Deviant Is Too Deviant???

I am most insightful while running. I don’t know why, but my mind goes into overdrive. I’m pounding the pavement, singing along with Metallica and BOOM! Enlightenment.

Maybe it’s because I can be alone with my thoughts. They don’t have to yell and scream to be heard because the competition is still at home, snug in their beds. Of course, said competition is usually the reason why my ideas never make it to paper. But today I refused to get sidetracked.

Do you know what it’s like, saying you want to be a romance author today? It’s kind of like saying you want to create a really awesome website, where people can connect with friends, make new ones, exchange messages, form common interest groups and share information, pictures and videos for feedback.

Um, dude, sounds great except…IT’S ALREADY BEEN DONE!!!!

You can’t approach this endeavor with the mindset that, hey, it worked for all those other big authors, why not for me? It’s a different world and if you’re not bringing something new and exciting to the table, nobody will join you for the meal.

As an author, I spend a lot of time on social media, which is how I find out about new releases. I read blurbs and I know within the first two sentences if something is going to piqué my interest. I occasionally buy a book solely because of it’s cover, but it’s rare. The last book I bought by cover alone (and LOVED) was Taint by S.L. Jennings. But it was Mike Thurston, could you blame me??

Before I was an author, I would go to Amazon and just click around until I saw something interesting. It always came down to the blurb. If it grabbed me, I one-clicked. Period. As an aside, somehow I’d always finish a book while running on the treadmill so my goal was always to find something good quickly so I could keep reading. Running at 7 miles an hour and clicking around a Kindle isn’t ideal, just saying. I didn’t care about price, I wanted to be entertained with anything that would keep me focused on something other than the running. Brand-loyalty had no impact for my buying preferences.

Woman doing make-up, beautiful young woman doing make-up and smiling while looking at the mirrorNow, on the other hand, I’m a total lipstick whore. It’s my very favorite makeup item and I sample pretty much every type of product – matte, sheer, lip stain, gloss, lacquer. Two things matter – how the color looks and how long it will last. I buy it all, with no regard for price. I don’t necessarily have brand-loyalty in this case either since my preferred brands can’t always help me accomplish my goal. It’s all about how the product makes me feel. If there is a chance it will take me look like a million bucks, I’ll give it a shot. What do I have to lose? I can always return it if it doesn’t have the desired effect.

I’ve spent way more on products that I’ve used once and stuck in a drawer, but that doesn’t require hours of my time. I can try it and if I love it, great. It lands in my makeup bag. If not, it goes back to the store. But books? They can be free and I’ll still hedge, because they require a greater time commitment. I rarely read beyond the treadmill because I don’t frequently find books that hook me. If I’m going to one-click, it had better be something special.

Murderous woman with very scary eyes licking the blood of her knifeSome authors have embraced the concept of innovation in their writing because they know being different,
gritty and edgy is a good way to set their names apart in the market. Menage and BDSM were all the rage not so long ago but now those books get lost in the shuffle of deviant sex tales. Fifty Shades opened up a whole new genre for readers but now there’s a glut and one has to wonder, what’s next? Let’s venture into the land of sex with prehistoric creatures and toasters and you’ve got a brand-new taboo subgenere for readers to sink their teeth into. Teeth…oh jeez, is cannibalism next??? Hot sex followed by dinner a la Hannibal Lecter, coupled with a nice Chanti and some fava beans? That would give a whole new meaning to characters tasting one another…wink, wink.

So what does all this mean if you’re an author trying to hit it big with your books, the ones you’ve poured your heart and soul into for months and months? What if you aren’t passionate about writing appliance erotica??? Are you destined for failure?

Here’s the truth. I don’t know. There are marketing tactics that have worked wonders for my sales and there are ones that have completely tanked. Unfortunately, no one tactic will launch a new author to NYT bestseller status unless you’re a Kardashian. There IS a magic formula but nobody knows exactly what elements are included and what worked even a year ago probably won’t have the same impact now because of the thousands of competing books published every week. So it’s mainly trial and error, and you have to be okay with that.

If you really are passionate about your writing, keep it up. You have to be able to look back and say, “I did it for me.” You may never win an award or hit a bestseller list but that doesn’t mean you’ve failed. When you give up on something you love because you’re frustrated with the outcome… that’s when you’ve failed.

So just keep calm and write. =)

Guest Blog Post – Gabriel Weinberg, Founder of DuckDuckGo

HAPPY RELEASE DAY!!!! Today is the launch of Traction – How Any Startup Can Achieve Explosive Customer Growth, co-authored by Gabriel Weinberg and Justin Mares and in support of the release, I’m thrilled to host a guest post by Gabriel Weinberg, founder of the search engine DuckDuckGo, that provides insight to what you can expect from this invaluable startup marketing handbook. The concepts are applicable to any startup endeavor and a resource I’d recommend to any entrepreneur. But don’t take my word for it…the reviews speak volumes.  With success stories like Seth Godin and Alexis Ohanian singing its praises, you can’t go wrong. My advice? One-click. NOW.

6 Common Traction Mistakes and How to Avoid Them

I’ve made every one of these six common mistakes in the pursuit of traction. They’re so easy to make because they’re all counter-intuitive, working against your natural instincts. I hope you can avoid them! Like with a lot of issues, the first step is recognizing and acknowledging you have a problem.

Mistake #1: Not seeking traction early enough.

The secret to a successful launch is to focus on getting traction right from the beginning of product development, by continually pouring a steady stream of cold customers into your product (leaky bucket) while you are building it.

hand holding a tin bucket with holes on black background

That’s the only way to really find out where the leaks are, as your beta customers are too close to you and don’t have fresh eyes. By running fast and cheap traction tests, you also figure out pre-launch what niche to market to initially, what marketing will resonate with that niche, and what marketing channel to use to reach them. In other words, you discover a credible distribution strategy, such that when you launch you can actually get traction right away.

Mistake #2: Not setting an explicit traction goal.

Your traction goal should be enough traction to reach an inflection point in your company. When just starting out, this is usually one of three things:

  1. Enough traction to raise money;
  2. Enough traction to be profitably self-sustaining; or
  3. Enough traction to prove to your extended team that you have product/market fit.

Once you have a hard number, you can measure your traction efforts against this explicit traction goal. If a marketing strategy in its best case won’t move the needle in terms of your goal, then you shouldn’t do it, even if you know it will get you some traction.

Mistake #3: Not considering all 19 traction channels.

cono redondo target con sombra rojoIn talking to and studying hundreds of successful entrepreneurs for Traction (the book), we found that there are 19 different customer acquisition channels companies use to get traction.

A key insight was that often the most successful startups were using under-utilized channels in their industry. In other words, asking what channels are good for B2B or B2C or a particular situation is the wrong question. The right question is how could I possibly use each of the 19 channels, quickly followed by a creative brainstorm. This is the first step in our Bullseye Framework for getting traction.

Mistake #4: Not doing fast and cheap traction tests.

When testing traction channels, the goal is to run fast and cheap marketing tests to roughly answer the following three questions:

  1. How much will it cost to acquire customers through this channel?
  2. How many customers are available through this channel?
  3. Are the customers that you are getting through this channel the kind of customers that you want right now?

Some founders mess up this step by prematurely scaling their marketing efforts. Keep in mind that, when testing channels, you are not trying to get a lot of traction with a channel just yet. Instead, you are simply trying to determine if it’s a channel that could move the needle for your startup. Your main consideration at this point is speed — to get data and to prove your assumptions.

Mistake #5: Not focusing on one core channel.

At any stage in a startup’s life cycle, one traction channel usually dominates in terms of customer acquisition. That is why we suggest focusing on one at a time, but only after you’ve identified a channel that seems like it could actually achieve your traction goal.

The way this step gets most often messed up by founders and marketers is by keeping around distracting marketing efforts in other traction channels, especially earlier efforts that no longer move the needle but once did. This is additionally confusing because oftentimes focusing on your core channel involves channel strategies that utilize other traction channels. One channel is still dominant, but others feed into it. Focusing is the only way to truly become an expert at your core channel, which you need to do if you’re going to uncover cutting edge tactics within it, which often have non-linear rewards.

Mistake #6: Not using a structured approach.

There are nineteen different traction channels, and most founders consider only a few. That’s a big mistake because often under-utilized channels in a given industry have the greatest growth potential. Yet, at the same time, you can’t try all nineteen at once effectively.

You need to apply a framework for getting traction like the Bullseye Framework we present in Traction. It is a simple, three-step framework that involves brainstorming across all channels, testing a few at a time, and then focusing on whatever channel seems capable and most probable of reaching your pre-defined traction goal (you defined one right?). Whether you use our framework or another or your own, please take a structured approach to getting traction.

Economical stock market graph

Explosive Growth Is The Goal & Traction Is The Key

Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction. 
You may be aware of a book called Traction, penned by Gabriel Weinberg (@yegg, founder of DuckDuckGo) and Justin Mares. What you may not know is that they’re releasing a 2nd edition on October 6, and as part of the re-launch, they’re hosting virtual office hours with local startup communities who collectively order 25+ copies (that’s really not that many). You can pre-order it right now for about $15 on Amazon, which is nothing if it helps your business grow even 1% faster.
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Traction covers each of the 19 marketing channels available to startups (with a full chapter on each), and lays out a simple framework that will help you figure out the channels that are likely to grow your business. The book also includes interviews and case studies from the founders of Reddit, Wikipedia, Kayak and more, where they talk about how they got traction in the early days of their companies, and how they scaled.  The book has been praised by Eric Ries, Fred Wilson, Alexis Ohanian, and James Altucher.  See www.tractionbook.com to for some interesting sound bytes.
If this appeals to you (and you can grab the first 3 chapters for free here http://tractionbook.com/traction.pdf), grab a copy through this link so we can get you some sweet perks:
  • If you buy 25 copies through that link, you get to hold office hours with Gabriel Weinberg.
  • If you buy 250 copies through that link, Justin Mares will come to your city and give a workshop on getting traction.
This is a really great opportunity to purchase a copy of a really helpful book and to get some personal time with two successful startup business founders.
Want to experience explosive growth for your business? Traction is the key.

Whistle While You Work…Or Run…Or Play Foosball

My workspace is pretty standard, very practical, but kind of boring if I’m being honest. Lots of desk space, tons of papers covering said space, cabinets, laptops, ever-present mug of coffee. I try to keep it organized but it’s not easy when ideas are constantly flowing out of my head and onto Post-Its. My name is Kristen and I’m a Post-It addict. Whenever I get a thought, I jot it down and stick it…well, wherever I can find space, which is a commodity.

Post it papers flying out from laptop

I sometimes wonder, how awesome would it be to create a workspace according to my own dream specifications? Like maybe a space where I could take a quick break and run on the treadmill to keep the creative juices flowing? With plush couches where I can plop down when the knots in my neck tighten after being hunched over my laptop for hours on end? One with large, floor to ceiling windows, lots of greenery, light, airy rooms and a fabulous view for inspiration? Maybe one with a nicely stocked refrigerator with lots of champagne so I can reward myself after spending the day agonizing over scenes and plot twists? It would be awesome to have a large-screen wall hanging television for those times I just need a mental break and want to watch re-runs of Impractical Jokers. And of course, a huge whiteboard for all those dang Post-Its would be nice!

modern empty office interior

Well, guess what? There is a company out there that can help me achieve my work zen, called WeWork. You signup to become a member and select from several packages that allow you different levels of access to custom workspaces. You can book a space for a day or longer, depending on your needs. Maybe you just want to have a couple of days a month where you venture off to another location to keep things percolating. You have that option with WeWork. And if you happen to be traveling to another location and need to reserve a spot while you are there, go to WeWork for options! It’s that simple.

The company has space in all the big hubs across the United States, with additional locations in Israel, the Netherlands and the United Kingdom.

So even if you aren’t traveling for business, maybe you just need a periodic escape to recharge your batteries. Comfort + mental calm = PRODUCTIVITY!!!

NOTHING VENTURED IS LIVE! IT’S GIVEAWAY TIME!

It’s LAUNCH day!!!!!! Let’s CELEBRATE!!!! How about a giveaway, in honor of our delicious hero, Chris Camden?????

Glasses of champagne and sparklers on bright background with sparklers

Here’s to Chris, the Adonis and certifiable charmer with more lines than a supermarket before a snowstorm. With a panty-melting smile, ridiculous body that oozes pheromones, and a hot car, he’ll have your knees weak within minutes. I promise. ❤

Click here to enter the Rafflecopter giveaway for a chance to win a $25 Amazon gift card and a signed copy of ‘Unlikely Venture,” Book One of the Venture Series.

The contest closes on 9/22/2015 and the winner will be notified by email. GOOD LUCK!

Buy Nothing Ventured:

Amazon  Barnes & Noble  iBooks  Smashwords

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Startup Spotlight: Geek Mom Media

One of the challenges startups often face is finding time to establish a robust online presence that fully represents their business, value proposition and scope of services. Understandably, preliminary efforts are concentrated more on the service offerings themselves but even if a company offers products and services that are in high demand, if nobody can find the company, it won’t be able to make a sale.

I recently connected with the owner of Geek Mom Media, Julie Jimenez, who formed a company specifically to help startups navigate the technology required to create their online homes,’ doing the geek stuff’ so they don’t have to. Building a business is challenging enough without having to dedicate resources to marketing when operating on a shoestring budget.

GMM Image 2Julie, you have an extensive background in Information Technology, with an impressive and diversified resume. What made you decide to leave a successful career and delve into the world of entrepreneurship?

It wasn’t a planned career move.  In 2012, my daughter who lived in California was poisoned, using her malfunctioning 1940’s oven, by carbon monoxide. After several months of major health issues, I tried to transfer from Texas to California so I could help her.  My aging mother, who also lives with me, had just been diagnosed with Alzheimer’s Disease, another reason I needed to be closer to family.  I continued to work remotely in CA for a about 6 months, but a transfer never materialized so I ended up taking early retirement and started looking at things I could do from home to supplement my income.

The number of aspiring entrepreneurs is rapidly growing and everyone is looking or a way to click with their online target audience(s). How can Geek Mom Media help?

I have a lot of experience in designing websites, either from scratch or on various website builder platforms, including blogs like WordPress and Tumblr.  I can help new startups get on-line reasonably fast with a professional presence, then can train them to maintain their own site or sub-contract to do it for them at reasonable cost.

What are your top three tips for people looking to establish an online presence?

Start with something simple, that can easily be updated or maintained themselves if cost is an issue. Don’t be afraid to ask for help from a professional – there is a steep learning curve with even the easiest website builder programs available. Your time is valuable, spend it doing what you know how to do. Look for a company that can offer you solutions to need, time & budget constraints, someone that will take the time to understand what your needs are and provide guidance and options to help you get where you desire to be.

What is your favorite part about running your own business? 

The ability to schedule my work around the needs of my family and personal life.

Did you have any big aha! moments as you launched Geek Mom Media?

Yes!  Over the past several years, since retiring in 2013, I have tried a couple of different things.  In the end, the most fun and success I’ve had has been doing what I love and knew how to do well already.

What would you say are the top three skills needed to be a successful entrepreneur?

Be willing to stretch outside your comfort zone. Set goals for yourself; daily, monthly, annually and have a overall 5 year plan. Believe in your own abilities and have the patience or fortitude to stick with it. I love this quote – “A quitter never wins and a winner never quits.” Napoleon Hill.

What have been some of your failures since launching Geek Mom Media, and what have you learned from them?

Incorrect branding:  I initially started out with another name and website url.  It didn’t fly at all.  It really didn’t describe the essence of who I am.  Geek Mom Media fits who I am as a individual much better.

I also did not have a set of cohesive long term goals, so like a GPS without a address programmed, I had no idea where I was going and when if ever I would actually arrive. It wasn’t until I had a plan and destination that I started seeing progress.

As a momtrepreneur, what advice can you offer other moms who are trying to launch a brand-new business?

First of all believe in yourself, you’re a mom, one of the most valuable individuals on earth!  Include your family in your planning, brainstorm with them & friends to ensure you are on the correct path and embarking on the right journey.  Create some form of business plan, that will help you understand the costs of everything involved, from baby-sitters to inventory.  Then research the various products, companies or ideas you are considering to determine which resonates most with your values.  In the end, if what you want to do is not you, does not fit within your lifestyle or your belief system it’s the wrong vehicle to get you where you want to go.  Don’t be afraid to take the time to do it right the first time, if you don’t have time now you may never find or have time later, to do it again.

If you had the chance to begin your career again, what would you do differently?

Start planning for retirement immediately.  I had a retirement plan, allbeit not a good one.  The challenges I’ve met, the past several years, have mostly depleted any savings outside of my normal retirement benefits. Have multiple streams of income where possible, find a opportunity you can get involved with in some way, that will give you residual income, then don’t give up to quickly.

What motivates you?

My faith in God and the knowledge that whatever happens in my life, He is always in control.  No matter how low I may feel, I always have something I can offer someone else to make a difference in their life.  I can always find something I love doing to keep going the next mile.

Connect With Julie at Geek Mom Media:

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