What Does Success Look Like???

Let’s face it – the unknown is daunting.  Even extensive planning can’t always prepare you for challenges you may face in your entrepreneurial endeavors – whether you’re a startup CEO, a handbag designer or an aspiring indie author. Sometimes you just need to trust in yourself and be confident in your abilities. Obstacles may seem insurmountable at first glance but if you are dedicated to your efforts and you do the proper research, you WILL work through them.

You can’t crush true entrepreneurial spirit. If you have it, it’s only a matter of time before you find your niche. Each “failed” attempt has to be viewed as a lesson learned. The real failure comes about when you don’t take anything away from the experience, when you don’t apply any of your newfound knowledge to your next endeavor.

My advice is simple. Embrace the unfamiliar and power through. You’ll never know the full extent of your capabilities if you don’t navigate outside your comfort zone. We can’t always be the best at everything but we should always strive to be. Don’t let fear of failure hold you back. Sure, you may accumulate a mound of debt in the process (something your husband won’t ever let you forget) but you will have taken control of your future.

Clear strategy concept as a straight road going over confused paths for achieving success in the future as a symbol of business vision and planning to solve the maze.

Be passionate! If you aren’t, find a new goal. You’re not cut out to be an entrepreneur. It takes too much time and effort to launch a new business and if you don’t love what you’re doing, you’ll never get it off the ground. If you’re not willing to work harder than you’ve ever worked before, preserve your sanity and come up with a new game plan.

Take a risk. You’ll never have all the answers or the insight you need to feel comfortable in EVERY situation.  But that’s okay, because you have faith, drive and ideas to propel you toward your goal.  Sometimes, that’s all you need to achieve success.

Believe in yourself and what you can do. SEE yourself creating, developing, designing, writing, and selling. The powers of the subconscious mind are astounding. Envisioning success is just more positive reinforcement you can apply to your effort. Never let negative thoughts permeate your mind – they will only hamper your efforts. See yourself hitting #1 on the New York Times bestseller list, see a Hollywood A-lister clutching one of your evening bags as she graces the red carpet at the Oscars, see your gadget in the hand of Mark Zuckerberg as he sings its praises to the press. See it, believe it, and make it a reality.

Don’t be afraid to fail.  That only really happens when you give up on your dreams. Outcomes that don’t match your expectations aren’t an indication of defeat. Think of them as lessons learned, pearls of wisdom to draw upon at a later time, things that need to be tweaked as you progress toward meeting your goals.

Try new things. Be creative. Think outside the box. Do something nobody has thought of before. Find the whitespace and clutter it up with your ideas. Don’t try to create demand; figure out what people need and give it to them. Why waste precious resources building something that nobody wants?

Life is all about taking chances. If you play it safe ALL the time, you’ll never uncover your true potential and untapped talents.

LEAP. Nothing worth having ever comes easily. Even if you crash-land, you can still say you tried.

And finally, never give up… on your dreams or on yourself.

Business woman celebrates successful deal at office. Business People

So You Wanna Be A Blogger?

Blogging is a great way to connect with a target audience on a somewhat personal level on one condition… you actually BLOG. It sounds great in theory – start a blog, write about a cool topic, get a bunch of readers to follow you, and BOOM! All of a sudden you’ve graduated to Perez Hilton status, with 14,500,000 estimated monthly users. Who wouldn’t want THAT????

But you need compelling content that people crave. It doesn’t happen overnight and it definitely won’t happen unless you do a few key things right up front.

Your first step is to figure out your topic and blog name. It can be your name or something that is related to the type of content you want to write about. When I created my blog, I knew I wanted to write about innovation, entrepreneurship and startups. So I agonized for DAYS and finally came up with The Idea Mama. It’s catchy, right??? =)

Once you have a name, you’re ready to roll! So here it is… my top 10 list for starting a new blog! These steps come way before your fingers hover over the keyboard, itching to type that first entry. There’s a lot of prep that goes into the setup. Don’t rush the process. Take your time, think long and hard about your goals with the blog. These tips will help you get started.

Group of BLOG related 3D words. Part of a series.

  1. Buy the domain. You can’t have a website without a domain name. It’s your home address… on the web. Go to http://www.godaddy.com and find out if it’s available. If it is, GRAB IT! If you want to test the waters, buy it for one year instead of three.
  2. Select a blogging platform. I use WordPress and I like it. I’m not wild about TypePad. I’ve used that in the past and found it to be extremely frustrating. One of my other sites, Author Navigation, was built with Weebly. They have a free trial available. Weekly is very intuitive. You can drag and drop components onto your page according to the theme you select. Easy to use and very reasonably priced.
  3. Get a logo for your website. Fiverr is THE place to go for a cost-effective graphic. It’s one of my favorite places on the web. It’s a community of freelancers who offer gigs for graphic design, online marketing, advertising, music and audio, writing and translation – all starting at $5. You can always beef up your gig for an additional amount but let me tell you, I’ve gotten kick ass results with only $5. Go. NOW! If you need a recommendation, I’ve got a guy… =)
  4. Create a Twitter handle…I have a couple… @kristen_luciani, @theideamama. Use your new blog name and if it isn’t available, come up with some variation. Then, HAPPY TWEETING! You’ll share your own content, as well as content you come across on the web and with your fellow tweeps. We’ll get to that in the next tip…
  5. Create a CrowdFire account. This will help you find the right target audience to follow on Twitter. It helps to grow your following, which you NEED to grow. You’ll also be able to find INFLUENCERS using this tool. Influencers are people who are subject matter experts in your topic and have a large following, which represents a large opportunity for consumption of quality content. Establish relationships with a few key influencers. Retweet and comment on their content and hopefully, they will eventually return the favor.
  6. Create a Facebook page for your blog and start to get likes. Make sure you post to it several times daily. You can post images, links to articles or anything else that is relevant to your blog. The purpose is to engage with your fan base and sharing compelling content is the best way to engage. Videos are cool too. People really appreciate the personal interaction, so get out of your comfort zone.
  7. Set up an Instagram account. You can post images or 15 second-long videos. AND you can link your Instagram account to Facebook and Twitter, so any of your images will post to all three locations.
  8. Establish a Hootsuite account. This is a tool that allows you to consolidate all your social networks and post to all at once. TIME SAVER!!!!!!
  9. Register an account on Quora. This is a great way to get exposure to a new audience. Establish yourself as a subject mater expert on your topic by answering questions in that category. It really helps get your voice heard and people will start to become familiar with the value you bring to the table. AND, you can always use those questions/responses as blog posts!
  10. Subscribe to a photo site. I belong to Dollar Photo Club. It has great images and is extremely cost-effective. $99 per year entitled you to 99 images. Each additional one will cost only $1. There are plenty of other sites, but this is my preference. You can’t post random Google images on your blog, even if you credit the website. If you get caught, you’ll get a nasty letter warning  you to take the image down or else legal action will be taken and you’ll most likely be threatened with a fine.

There are also a ton of informative books on blogging. Here are a few of my faves:

Feel free to browse other titles…just be careful that the book wasn’t published too long ago otherwise the industry will have changed too much for the information to be really relevant. Sometimes, though, you can find diamonds in the rough.

Okay, I’ve gotten you started. Next steps?

WRITE, then SHARE!!!!

Social Media Ideas Designer Desk Architectural Tools Office Concept

Social Media Ideas Designer Desk Architectural Tools Office Concept

How Do You Know You’re Ready For Launch?

We all want a big-splash launch – no matter what the offering. Who wouldn’t want mountains of accolades and recognition for a job well done?

In the period leading up to your big day, the best advice I can give consists of one very important word – plan.

Planning is critical to a successful launch, so make a list of everything you can possibly do to make your event as grand as possible. Here are a few suggestions to consider:

  • Create a Task Timeline – Identify each component of your launch prep along with an expected timeframe for completion and a point of contact.
  • Prioritize Each Task – For each group of tasks you’ve outlined, ask yourself which ones will have the greatest impact on your launch. Focus on the ones that will deliver the biggest bang for your buck first.
  • Ask For Help – Reach out to all your contacts – family, friends, colleagues – anyone who can help you spread the word. Send them Facebook posts, tweets, images to share via Instagram, fliers to hand out in their towns – anything that will highlight awareness.
  •  Leverage Your Existing Fan Base – Come up with creative ways to engage your existing fans. Word of mouth is the most effective way to generate interest because of the credibility factor so ask your fans to get involved with your launch.
  • Cross-Promote – Identify potential partners who have launches around the same time as yours and augment your target audience by gaining access to theirs.
  • Maintain Your Plan – Update all notes and statuses so at any given point, you can see exactly what your progress has been in preparing for the launch.
  • Follow-Up As Needed – People generally don’t have a sense of urgency about someone else’s endeavors so a gentle nudge is sometimes warranted.
  • Get Out the Corkscrew – When you’ve fully executed your plan and feel confident you’ve done all you can do, the rest is up to the stars. So sit back, relax and have a glass of wine because you deserve it.

Red and white wine pouring on wood background